Sue Harding, Trevor Long
MBA Management Models
Издательство: Ashgate Publishing, 1998 г.
0-56608-137-7
Книгопечатная продукция
Объем: 240 стр.
If you are a student on an MBA or management course, you will be expected to demonstrate a knowledge of a range of models. This textbook collects together 45 models likely to be required by management students, summarized in a standard format.
Each entry contains: a diagram of the model; the principles on which it is based; underlying assumptions; guidance on application and other relevant issues; related models; and sources of further reference.
Models are organized by subject area: accounting; business strategy; human resources; organizational strategy; and strategic marketing.
An alphabetical matrix index facilitates the process of finding the right model quickly.
This book was first published in hardback as "Proven Management Models".
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