Christopher A. Bartlett, Sumantra Ghoshal

Managing Across Borders: The Transnational Solution

Управление через границы

Издательство: Harvard Business School Press, 2002 г.
1-57851-707-9
Книгопечатная продукция
Объем: 416 стр.

The first edition of Managing Across Borders was hailed as a landmark book, widely praised for its pioneering insights into the management of companies operating in an international environment. With the introduction of an entirely new organizational form - the transnational - Bartlett and Ghoshal showed how the nature of the competitive game had fundamentally changed, requiring that companies simultaneously capture global-scale efficiency, respond to national markets, and cultivate a worldwide learning capability for driving continuous innovation across borders. In this newly revised edition, the authors revisit their breakthrough concepts, updating the material with fresh, timely examples drawn from today`s leading global enterprises. The insightful profiles of global middle managers and the real-world case studies paint a complete picture of the issues, problems, and opportunities encountered on the road to becoming a transnational. Included with this edition is a new application workbook, a highly practical tool for translating the book`s ideas into action.

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