"Каннские львы"-2005. Шорт-лист номинации Media
Жюри 52-гоМеждународного фестиваля рекламы "Каннские львы" обнародовалошорт-листы в 4 номинациях: Media, Direct, Press и Outdoor.
Media Lions 2005 Shortlist
| Работа | Рекламодатель | Продукт | Агентство | Страна |
| A01 Лучшее использование ТВ | ||||
| AMERICAN DREAMS | CAMPBELL'S SOUP COMPANY | TOMATO SOUP | MEDIAEDGE:CIA NEW YORK | USA |
| CHANNEL HOPPER | RENAULT NISSAN DEUTSCHLAND | RENAULT MODUS | NORDPOL HAMBURG AGENTUR FUR KOMMUNIKATION | GERMANY |
| CHICKEN FIGHT | BURGER KING | CHICKEN SANDWICH | CRISPIN PORTER + BOGUSKY | USA |
| DEAF AWARENESS WEEK 2004 | DEAF FEDERATION OF SOUTH AFRICA | DEAF AWARENESS WEEK | TBWAHUNTLASCARIS | SOUTH AFRICA |
| DELIVERING TO BEER | SIBIRSKY BEREG | BEERKA BEER SNACKS | KRYN/STARCOM | BELARUS |
| ESPN SHORTS | MILLER BREWING CO. | MILLER TRADEMARK BRANDS | STARCOM WORLDWIDE | USA |
| EXPEDITION AUSTRIA | ONE | MOBILE NETWORK | MEDIACOM VIENNA | AUSTRIA |
| HEYAH LAUNCH CAMPAIGN | POLSKA TELEFONIA CYFROWA | HEYAH MOBILE NETWORK | OMD POLAND | POLAND |
| LIVE TV COMMERCIALS | THE FINNISH NATIONAL LOTTERY | LIVE BETTING | TBWAPHS HELSINKI | FINLAND |
| NEW STUFF | PUMA | PUMA SPORTSWEAR | ZENITHOPTIMEDIA | UNITED KINGDOM |
| OPRAH GIVEAWAY | GENERAL MOTORS | PONTIAC G6 | GM PLANWORKS | USA |
| SONG AND DANCE | PROCTER & GAMBLE | REJOICE REVIVING SHAMPOO | STARCOM WOLDWIDE PHILIPPINES | THE PHILIPPINES |
| SOS FROZEN PRESENTERS | 20TH CENTURY FOX | THE DAY AFTER TOMORROW DVD | OMD SPAIN | SPAIN |
| SUMMER PROMOTION | VODAFONE | MOBILE NETWORK | OMD SPAIN | SPAIN |
| THE DAY AFTER TOMORROW | 20TH CENTURY FOX | THE DAY AFTER TOMORROW MOVIE | OPTIMEDIA AUSTRALIA | AUSTRALIA |
| THE SCENT OF LOVE | CLOROX | POETT ROMANTIC AIR FRESHENER | OMD CHILE | CHILE |
| VIRTUAL HISTORY | HEWLETT-PACKARD | DIGITAL IMAGING | ZENITHOPTIMEDIA | UNITED KINGDOM |
| WHAT HAPPENED TO THE COLOUR? | CLOROX DE COLOMBIA | CLOROX FOR COLOURS | OMD COLOMBIA | COLOMBIA |
| WHAT I LIKE ABOUT YOU | P&G | HERBAL ESSENCES HAIRCARE | MEDIAVEST USA | USA |
| A02 Лучшее использование кино | ||||
| FREEZE | THE SALVATION ARMY | WINTER APPEAL FOR THE HOMELESS | LOBEDU LEO BURNETT | SOUTH AFRICA |
| GOOFS | AXEL SPRINGER | BILD NEWSPAPER | JUNG von MATT GERMANY | GERMANY |
| POKEMON BATTLEMASTER | NINTENDO POKEMON | COMPUTER GAME | STARCOM UK GROUP | UNITED KINGDOM |
| SPEED | NANDO'S | CHICKEN RESTAURANT | THE JUPITER DRAWING ROOM (SOUTH AFRICA) | SOUTH AFRICA |
| A03 Лучшее использование журналов | ||||
| COVERSTAR CAMPAIGN | BMW | BMW 6 | JUNG von MATT GERMANY | GERMANY |
| GIRL | UNILEVER | AXE UNLIMITED DEODORANT | LOWE/SSPM | COLOMBIA |
| HANDBAG LAUNCH | FENDI | VANITY BAG | ZENITHOPTIMEDIA | HONG KONG |
| MIRROR, MIRROR ON THE WALL | COLGATE-PALMOLIVE CANADA | TOOTHBRUSHES | MEDIAEDGE:CIA CANADA | CANADA |
| NO PARTY WITHOUT BLV NOTTE | BULGARI PARFUMS | BLV NOTTE | VIZEUM SWITZERLAND | SWITZERLAND |
| THE EXQUISITELY CRAFTED BEER | PRAGUE BREWERIES | STAROPRAMEN GRANAT BEER | MARK/BBDO | CZECH REPUBLIC |
| A04 Лучшее использование газет | ||||
| AUTODIALLERS | BELL | INTERNET WARNING | COSSETTE COMMUNICATION-MARKETING | CANADA |
| CHANGING THE NEWS | BEIERSDORF NIVEA DO BRASIL | NIVEA FOR MEN AFTER SHAVE | GIOVANNI FCB | BRAZIL |
| EVERYBODY CAN BE A SUCCESSFUL INVESTOR | BANK AUSTRIA CREDITANSTALT | FINANCIAL SERVICES | MEDIACOM VIENNA | AUSTRIA |
| FAIR-TRADE FOR STARBUCKS | STARBUCKS | COFFEE SHOPS | MANNING GOTTLIEB OMD | UNITED KINGDOM |
| GOES WHERE OTHERS CAN?T | DERCO SUZUKI | SUZUKI GRAND VITARA | OMD CHILE | CHILE |
| GROW UP? WHAT FOR? | RENAULT | RENAULT MODUS | PUBLICIS VIENNA | AUSTRIA |
| TIME LAG | TOSHIBA CORPORATION | TRILOBITE CLEANING ROBOT | ADK | JAPAN |
| TOBLERONE | FLUGHAFEN NUERNBERG | DUTY FREE SHOP | SPRINGER & JACOBY MEDIA | GERMANY |
| WOMEN'S DAY | INDEPENDENT NEWSPAPERS | CAPE ARGUS NEWSPAPER | KING JAMES | SOUTH AFRICA |
| A05 Лучшее использование наружной рекламы | ||||
| BREAKING THE RULES | NIKE | NIKE FOOTBALL | MPG SPAIN | SPAIN |
| BURNING RUBBER | NISSAN | NISSAN MAXIMA | OMD | USA |
| DONATING BLOOD MEANS SAVING LIVES | AUSTRIAN RED CROSS SOCIETY | CHARITY ORGANISATION | DEMNER MERLICEK & BERGMANN | AUSTRIA |
| FROSTY WINDOW | AJINOMOTO CO. | KNORR SOUP | HAKUHODO | JAPAN |
| HEYAH POSITIVE CAMPAIGN | POLSKA TELEFONIA CYFROWA | HEYAH MOBILE NETWORK | OMD POLAND | POLAND |
| I'M BUYING TAXI 7:24 | CHEVROLET | TAXI 7:24 | OMD COLOMBIA | COLOMBIA |
| IMPOSSIBLE SPRINT | ADIDAS | OLYMPICS EVENT | TBWAJAPAN | JAPAN |
| IS YOUR LIPSTICK STILL ON? | PROCTER & GAMBLE | COVER GIRL LIPSTICK | THE MEDIA COMPANY | CANADA |
| KIDS BILLBOARD | LUDWIG GOERTZ | CHILDREN'S SHOES | SPRINGER & JACOBY MEDIA | GERMANY |
| MESSAGE ON A WINDSCREEN | SC JOHNSON | KIT WINDSCREEN WASH | FOOTE CONE & BELDING MALAYSIA | MALAYSIA |
| NEWSFLASH | FUJI XEROX | PRINTING SERVICES | DENTSU | JAPAN |
| PUSH PUSH PUSH | CANNONS HEALTH CLUBS | PRENATAL EXERCISE CLASSES | HARRISON TROUGHTON WUNDERMAN | UNITED KINGDOM |
| SAY HELLO TORONTO | NOKIA CANADA | MOBILE PHONES | THE MEDIA COMPANY | CANADA |
| SIZE MATTERS | SAZKA | SPORTKA LOTTERY | MEDIAEDGE:CIA CZECH REPUBLIC | CZECH REPUBLIC |
| STREETS OF MOUNTAIN DEW | PEPSICO | MOUNTAIN DEW SOFT DRINK | OMD SPAIN | SPAIN |
| TEAR-OFF POSTER | RADIO ENERGY ZURICH | RADIO STATION | EURO RSCG SWITZERLAND | SWITZERLAND |
| THANKS FOR THE INSPIRATION | P&G | AJAX WASHING POWDER | AKESTAM.HOLST | SWEDEN |
| THE COMPETITION IS THE MEDIUM | VODAFONE | 3G MOBILE NETWORK | OMD SPAIN | SPAIN |
| THE FRESCO CAMPAIGN | LIECHTENSTEIN MUSEUM | MUSEUM RE-OPENING | WIEN NORD PILZ | AUSTRIA |
| TIME TO FLY | UNITED AIRLINES | AIRLINE | FALLON LONDON | UNITED KINGDOM |
| TRAIN STATION JACK | NTT RESONANT | GOO INTERNET PORTAL | DENTSU | JAPAN |
| TRANSIT | TRIM LINE | SECURITY GLASS | RETHINK | CANADA |
| TV SCREENS | HVB BANK SLOVAKIA | CREDIT CARD | MEDIACOM BRATISLAVA | SLOVAK REPUBLIC |
| YELLOW CABS | EMIRATES AIRLINES INDIA | NEW YORK FLIGHT ROUTE | MEDIACOM INDIA | INDIA |
| A06 Лучшее использование радио | ||||
| EVERYBODY'S AT MULTIPLAZA | MULTIPLAZA PACIFIC | SHOPPING MALL | OMD PANAMA | PANAMA |
| FCUK FM | FCUK | FCUK BRAND | MANNING GOTTLIEB OMD | UNITED KINGDOM |
| LIVE IN IT TO WIN IT | ASSOCIATED NEWSPAPERS | METRO NEWSPAPER | STARCOM UK GROUP | UNITED KINGDOM |
| A07 Лучшие специально созданные медиа, в том числе эвенты и трюки | ||||
| AIRPLANE SEAT BELT | ALLPHARM | SLIM FAST | SCHOLZ & FRIENDS | GERMANY |
| ARIEL AIRPORT EVENT | PROCTER & GAMBLE | ARIEL DETERGENT | SAATCHI & SAATCHI | DENMARK |
| BEANZ MEANZ HEINZ RESTAURANT | HEINZ | BAKED BEANS | DDB MELBOURNE | AUSTRALIA |
| BEIJING BREATHES EASILY | TSK & F | BECONASE NASAL SPRAY | SHANGHAI OGILVY & MATHER ADVERTISING | CHINA |
| CAR SCOREBOARD | PEPSICO | PEPSI FOOTBALL SPONSORSHIP | OMD GUATEMALA | GUATEMALA |
| CAR SMASH | NZGIRL | ONLINE MAGAZINE | DDB NEW ZEALAND | NEW ZEALAND |
| CHICKEN FIGHT | BURGER KING | CHICKEN SANDWICH | CRISPIN PORTER + BOGUSKY | USA |
| CLOTHING DONATION | PROCTER & GAMBLE | BIOMAT LAUNDRY DETERGENT | MEDIACOM TEL AVIV | ISRAEL |
| COKE CAN | DAIMLERCHRYSLER | SMART FORTWO CONVERTIBLE | SPRINGER & JACOBY MEDIA | GERMANY |
| CREATING THE MAGIC | NIKE | FOOTBALL PRODUCTS | MINDSHARE | UNITED KINGDOM |
| DRUNKER | SIAM WINERY TRADING PLUS CO. | SPY WINE COOLER | CREATIVE JUICEG1 (TBWA) | THAILAND |
| ENERGY FOR HOUSEHOLD CHORES | QUADRANT AMROQ BEVERAGES | PRIGAT ACTIV | LEO BURNETT & TARGET | ROMANIA |
| FAIRYTALES | CHAMBER OF COMMERCE DENMARK/BRAZIL | HANS CHRISTIAN ANDERSEN PROMOTION | McCANN ERICKSON ADVERTISING | BRAZIL |
| FESTIVAL OF EUROPEAN LANGUAGES | ADRAGOGIC INSTITUTE MARIBOR | FESTIVAL OF EUROPEAN LANGUAGES | MEDIAMIX | SLOVENIA |
| ONLY IN MEXICO | CPTM | MEXICAN BOARD OF TOURISM | Y&R MEXICO | MEXICO |
| PAINT THE TOWN GREEN | MEGAFON | MOBILE NETWORK | APR MEDIA SERVICES | RUSSIA |
| PONTIAC G6 OPRAH | GENERAL MOTORS | PONTIAC G6 | GM PLANWORKS | USA |
| QUESTIONS OF THE WEEK | NTT RESONANT | GOO INTERNET PORTAL | DENTSU | JAPAN |
| SAY HELLO TORONTO | NOKIA CANADA | NOKIA MOBILE PHONES | THE MEDIA COMPANY | CANADA |
| SIZE MATTERS | SAZKA | SPORTKA LOTTERY | MEDIAEDGE:CIA CZECH REPUBLIC | CZECH REPUBLIC |
| SMART FORFOUR ON TRACKS | DAIMLERCHRYSLER | SMART FORFOUR | SPRINGER & JACOBY MEDIA | GERMANY |
| SMOKER'S BREATH PERFUME STRIP | HEALTH PROMOTION BOARD | ANTI-SMOKING MESSAGE | FOOTE CONE & BELDING SINGAPORE | SINGAPORE |
| THE FRESCO CAMPAIGN | LIECHTENSTEIN MUSEUM | DIE FURSTLICHEN SAMMLUNGEN | WIEN NORD PILZ | AUSTRIA |
| A08 Лучшее использование Интернета и New Media | ||||
| CHANGING PERCEPTION | YAHOO! TAIWAN | YAHOO! SEARCH | MEDIAEDGE:CIA TAIWAN | CHINESE TAIPEI |
| HEADLINE GENERATOR | ASSOCIATED NEWSPAPERS | MAIL ON SUNDAY | STARCOM UK GROUP | UNITED KINGDOM |
| NEED FOR SPEED UNDERGROUND 2 | CINGULAR | WIRELESS PHONE SERVICE | OMD | USA |
| NOKIA WISH | NOKIA | NOKIA N-GAGE | 12SNAP GERMANY | GERMANY |
| RADIO MESSAGES | CHEVROLET | TAXI 7:24 | OMD COLOMBIA | COLOMBIA |
| TOUCHING CONSUMERS IS GOOD | NINTENDO | NINTENDO DS GAME | STARCOM IP | USA |
| A09 Лучшее использование Mixed Media | ||||
| ALOSERVIS | McDONALD'S | HOME AND OFFICE FAST FOOD DELIVERY | OMD TURKEY | TURKEY |
| AXE ACADEMIES | UNILEVER | AXE UNLIMITED FRAGRANCE | VEGAOLMOSPONCE | ARGENTINA |
| CADILLAC UNDER 5 | GENERAL MOTORS | CADILLAC V-SERIES | GM PLANWORKS | USA |
| CARBON COPY KILLER | FIVE | CSI:NY TV SERIES | 20:20 LONDON | UNITED KINGDOM |
| COUNTERFEIT MINIS | MINI USA | MINI | CRISPIN PORTER + BOGUSKY | USA |
| EVERYBODY CAN BE A SUCCESSFUL INVESTOR | BANK AUSTRIA CREDITANSTALT | FINANCIAL SERVICES | MEDIACOM VIENNA | AUSTRIA |
| HEYAH LAUNCH CAMPAIGN | POLSKA TELEFONIA CYFROWA | HEYAH MOBILE NETWORK | OMD POLAND | POLAND |
| IT'S GONNA GET DIRTY | SCRUFFS | WORKWEAR | JWT CHEETHAMBELL | UNITED KINGDOM |
| KSK FM | KOSIUKO | CLOTHING BRAND | FIRE ADVERTAINMENT | ARGENTINA |
| L'AMOUR DES JEUX | PARIS 2012 | OLYMPIC GAMES CANDIDATURE | OMD FRANCE | FRANCE |
| NIKE SPEED | NIKE CANADA | NIKE SPORTS APPAREL | COSSETTE MEDIA | CANADA |
| NIQUITIN REALITY 1 | GLAXOSMITHKLINE | NIQUITIN QUIT SMOKING AID | MEDIACOM | UNITED KINGDOM |
| ONE ACCOUNT GUY | FIRST NATIONAL BANK | ONE ACCOUNT | MEDIACOMPETE | SOUTH AFRICA |
| ROCK PAPER SCISSORS | TELECOM MOBILE | YOUNG ADULT LOYALTY | TOUCHCAST | NEW ZEALAND |
| SLIM FAST REALITY SHOW | UNILEVER BEST FOODS | SLIM FAST | SYNAPSYS MARKETING & COMUNICACAO | BRAZIL |
| SONG AND DANCE | PROCTER & GAMBLE | REJOICE REVIVING SHAMPOO | STARCOM WOLDWIDE PHILIPPINES | THE PHILIPPINES |
| STOLEN BURGER | KFC HOLDINGS | O.R. FILLET BURGER | BBDO MALAYSIA | MALAYSIA |
| TELLY MOMENTS | MASTERFOODS | MALTESERS CONFECTIONERY | MEDIACOM | UNITED KINGDOM |
| A10 Лучшие примеры спонсорства | ||||
| AMERICAN DREAMS | CAMPBELL'S SOUP COMPANY | TOMATO SOUP | MEDIAEDGE:CIA NEW YORK | USA |
| LORD OF THE RINGS | CADBURY CONFECTIONERY NZ | DAIRY MILK CHOCOLATE | MEDIA WISE | NEW ZEALAND |
| THE DAY AFTER TOMORROW | 20TH CENTURY FOX | THE DAY AFTER TOMORROW MOVIE | OPTIMEDIA AUSTRALIA | AUSTRALIA |
| VIRTUAL HISTORY | HEWLETT-PACKARD | DIGITAL IMAGING | ZENITHOPTIMEDIA | UNITED KINGDOM |
| B01 Молодежный маркетинг (адресованный лицам до 18 лет) | ||||
| BAND & BRAND MATCH | OTSUKA BEVERAGE CO. | MATCH SOFTDRINK | ADK | JAPAN |
| FRESH MUSIC FROM THE FRIDGE | COCA-COLA OCEANIA | COCA-COLA | UNIVERSAL McCANN | NEW ZEALAND |
| GET THE PARTY STARTED | DEBITEL | MOBILE NETWORK | TKMSTARCOM | GERMANY |
| GO LIVE WITH MILES THIRST | COCA-COLA | SPRITE SOFTDRINK | MEDIAVEST USA | USA |
| HEYAH LAUNCH CAMPAIGN | POLSKA TELEFONIA CYFROWA | HEYAH MOBILE NETWORK | OMD POLAND | POLAND |
| B02 Медиакампании для молодежи (18-34 лет) | ||||
| DISCOVER THE TRUTH | KADOKAWA SHOTEN PUBLISHING CO. | KADOKAWA BOOKS | DENTSU | JAPAN |
| EXPEDITION AUSTRIA | ONE | MOBILE NETWORK | MEDIACOM VIENNA | AUSTRIA |
| IMPOSSIBLE SPRINT | ADIDAS | 2004 OLYMPIC GAMES | TBWAJAPAN | JAPAN |
| NEED FOR SPEED UNDERGROUND 2 | CINGULAR | WIRELESS PHONE SERVICE | OMD | USA |
| NEW STUFF | PUMA | PUMA SPORTSWEAR | ZENITHOPTIMEDIA | UNITED KINGDOM |
| NIKE INSTANT MESSENGER GAME | NIKE | SPORTING GOODS | MINDSHARE WORLDWIDE | UNITED KINGDOM |
| ROCK PAPER SCISSORS | TELECOM MOBILE | YOUNG ADULT LOYALTY | TOUCHCAST | NEW ZEALAND |
| THE DAY AFTER TOMORROW | 20th CENTURY FOX | THE DAY AFTER TOMORROW MOVIE | OPTIMEDIA AUSTRALIA | AUSTRALIA |
| UNDERGROUND VIDEO CALL | VODAFONE | 3G MOBILE NETWORK | OMD SPAIN | SPAIN |
| WAVING HANDS | BRAUEREI C.&A. VELTINS | VELTINS V+BEER | SPRINGER & JACOBY WERBUNG | GERMANY |
| B03 Медиакампании для взрослых | ||||
| PONTIAC G6 OPRAH | GENERAL MOTORS | PONTIAC G6 | GM PLANWORKS | USA |
| SIZE MATTERS | SAZKA | SPORTKA LOTTERY | MEDIAEDGE:CIA CZECH REPUBLIC | CZECH REPUBLIC |
| WORLD'S LONGEST FAMILY TIES | MAZDA MOTOR CORPORATION | MAZDA PREMACY | HAKUHODO DY MEDIA PARTNERS | JAPAN |
| B04 Медиакампании для мужчин | ||||
| DELIVERING TO BEER | SIBIRSKY BEREG | BEERKA BEER SNACKS | KRYN/STARCOM | BELARUS |
| MAKING FRIENDS | MOLSON | MOLSON BEER | CRISPIN PORTER + BOGUSKY | USA |
| TITANIUM BOWL | REMINGTON | TITANIUM SHAVERS | MEDIACOM | USA |
| B05 Медиакампании для женщин | ||||
| ARIEL 35TH ANNIVERSARY | PROCTER & GAMBLE | ARIEL LAUNDRY DETERGENT | STARCOM MEXICO | MEXICO |
| IS YOUR LIPSTICK STILL ON? | PROCTER & GAMBLE | COVER GIRL LIPSTICK | THE MEDIA COMPANY | CANADA |
| ONE CUP BRA | LIGUE CONTRE LE CANCER | BREAST CANCER AWARENESS | DDB | BELGIUM |
| WORST BOYFRIEND | NZGIRL | ONLINE MAGAZINE | DDB NEW ZEALAND | NEW ZEALAND |
| B06 Вертикальный маркетинг - для отдельных целевых групп | ||||
| CLOTHING DONATION | PROCTER & GAMBLE | BIOMAT LAUNDRY DETERGENT | MEDIACOM TEL AVIV | ISRAEL |
| HYPEGALLERY FRANCE | HEWLETT-PACKARD | HEWLETT-PACKARD | PUBLICIS CONSEIL | FRANCE |
| RADIO MESSAGES | CHEVROLET | TAXI 7:24 | OMD COLOMBIA | COLOMBIA |
| TRANSPORT MEDIA | WESTERN UNION | MONEY TRANSFER SERVICE | STARCOM MEDIA ISTANBUL | TURKEY |
| B07 Маркетинг в сфере Business to Business | ||||
| 2004 OVERALL PLAN | VIRGIN ATLANTIC | AIRLINE | CRISPIN PORTER + BOGUSKY | USA |
| FRONT PAGE | AMASA | ROGER GARLICK AWARD | CINEVATION | SOUTH AFRICA |
| GRAD PACK | SAATCHI & SAATCHI | RECRUITMENT | SAATCHI & SAATCHI | UNITED KINGDOM |
| B08 Общественный и благотворительный маркетинг | ||||
| HANDS | CARE | HUMANITARIAN AID | DDB PARIS | FRANCE |
| PAINTING THE CITY | TEACHERS OF BESLAN COMMITTEE | CAMPAIGN FOR BESLAN CHILDREN | IQ MARKETING | RUSSIA |
| PAPER CAR | MINISTRY OF TRANSPORT | DRINK DRIVING PREVENTION | NAGA DDB MALAYSIA | MALAYSIA |
| TAXI TOP | MINISTRY OF TRANSPORT | DRINK DRIVING PREVENTION | NAGA DDB MALAYSIA | MALAYSIA |
21.06.2005
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