Нестандартная реклама "Edding digital highlighter", рекламодатель: Edding International, агентство: kempertrautmann gmbh

Название: Edding digital highlighter
Агентство: kempertrautmann gmbh
Рекламодатель: Edding International
Страна: Германия
Сектор бизнеса: Канцелярские товары
Год выхода: 2011
Вид рекламы: Нестандартная реклама

Describe the brief from the client: Edding markers can be used virtually anywhere. Except online. How can we make edding a major brand in the Internet too?

Creative Execution: Creating a digital highlighter was relevant to edding because it thereby expanded the brand`s portfolio to the digital world.

Describe the creative solution to the brief/objective. The first digital highlighter of its kind allows users to highlight texts online, share them via social media sites and email or save them as PDF files. The online articles and PDF files are linked to an edding microsite, where the highlighter can be added to the bookmarks tool bar. This bookmark let solution allows the digital highlighter to work on any website with text, regardless of which browser is being used.

Describe the results in as much detail as possible. The flash banners generated a 2.7% click rate. 81% of users added the digital highlighter to their tool bar. The number of visitors to the edding homepage increased by 12% during the campaign as a result of our digital highlighter microsite. 

Награды:

• Cannes Lions, 2011 (3 место) Direct Lions (Direct Response Digital: Other Digital Platforms)

Комментарии

Написать комментарий

Имя: Введите код:

Сообщение: