Karen Blumenthal

Grande Expectations: A Year in the Life of Starbucks` Stock

Издательство: Three Rivers Press, 2008 г.
0307339726
Книгопечатная продукция
Объем: 320 стр.

Karen Blumenthal, like most people, is mystified by the stock market. Just why is it, she wonders, that seemingly good news can send a stock plummeting and bad news can send it skyrocketing again?
In Grande Expectations, she shows how money is made and lost by following one of America`s hottest growth stocks, Starbucks, through a year of rapid store openings, fancy new drinks, and clever promotions, revealing how the many players-big and small investors, company management, analysts, and the media-propel its shares up and down.
Blumenthal pulls back the curtain on the stock market to expose its quirks and inner workings, from the power of a penny of earnings and the unexpected impact of a stock split to the image-enhancing effects of a brand of bottled water. With a fly-on-the-wall, character-driven narrative, Grande Expectations not only makes investing interesting but also will help you make smarter and savvier investing choices by:
Understanding how big pension and mutual fund managers decide whether to buy more Starbucks-or dump it. Seeing the unique ways that analysts and other finance professionals assess an investment-dissecting not only the numbers but also the company`s management, demographics, and global opportunities. Learning how Starbucks executives manage our expectations and keep excitement percolating about the business-and the stock. Watching how a stock is traded and how that might affect your buying or selling. Gleaning how multibillion-dollar private hedge funds make money on infinitesimal changes in a stock`s price. Entering the dark, strange world of the short sellers. Realizing how different people can make absolutely opposite bets and all still come out ahead.
You`ll come away with new insights into how the stock market really works - the power of expectations, stock buybacks, and profits - and explore Starbucks` phenomenal growth and whether it is sustainable. By unraveling the market`s mysteries, Grande Expectations shows how investing can be both profitable and understandable. Get ready for the ride of your life - and a lifetime of fruitful stock market success.

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