Helena Gomm
Market Leader: Upper Intermediate: Business English: Video Resource Book
Серия: Market Leader
Издательство: Pearson Education Limited, 2006 г.
978-1-4058-2334-0. 1-4058-2334-8
Книгопечатная продукция
Объем: 48 стр.
Market Leader New Edition reflects the fast-changing world of business with thoroughly updated material from authentic sources such as the Financial Times. The new edition retains the dynamic and effective approach that has made this course so successful in business English classes worldwide.
Market Leader Upper Intermediate New Edition Video consists of five separate films which illustrate the themes and extend language introduced in the Market Leader Upper Intermediate New Edition Course Book. Each film can be used independently or in support of the main course.
Film l Sony:
The Marketing manager for Sony Entertainment Robot Europe about marketing the AIBO, a robotic dog.
Film 2 Office Angels:
The Managing Director of Office Angels, a UK-based recruitment company talks about the secrets of achieving a happy workforce and satisfied customers.
Film 3 Amazon:
The Senior Vendor Relations Manager for Amazon UK talks about what makes a successful e-business.
Film 4 HBOS:
The Head of Service for the telephone and internet banking division of Halifax Bank of Scotland (H BOS) talks about the company and its relationship with its customers.
Film 5 BP:
A Senior Manager at BP, who has overseen many mergers and acquisitions including the BP-Amoco merger, talks about the major issues surrounding corporate mergers.
This Video Resource Book contains:
Pre-viewing, while viewing and after-viewing activities; Discussion questions; Video script of each film; Answer key.
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