Jeanette S. Martin and Lillian H. Chaney

Global Business Etiquette: A Guide to International Communication and Customs

Издательство: Praeger Publishers, 2006 г.
0275988155
Книгопечатная продукция
Объем: 188 стр.

The breakneck speed at which business is "going global" requires a new breed of executives, managers, and front-line employees who are adept at the art of cross-cultural communication, where simple misunderstandings can jeopardize multimillion dollar deals. Whether you are preparing for a long-term overseas assignment or a short trip abroad to meet with clients, customers, suppliers, or distributors, "Global Business Etiquette: A Guide to International Communication and Customs" will be an indispensable resource for understanding the dynamics of cross-cultural communication, avoiding embarrassing (and costly) gaffes, and successfully navigating the subtleties of social interaction. Drawing from their many years of research and training in the field; highlighting such important elements of communication as nonverbal gestures, dress, and gift giving customs; and featuring dozens of colorful examples and useful tips; the authors present a practical approach to interpreting signals and symbols around the world, overcoming stereotypes, and mastering the nuances of international communication.

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