Jonathan Sutherland and Diane Canwell
Key Concepts in International Business
Серия: Palgrave Key Concepts
Издательство: Palgrave Macmillan, 2004 г.
1-4039-1534-2, 978-1-4039-1534-4
Книгопечатная продукция
Объем: 296 стр.
"Key Concepts in International Business" is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what international business is all about.
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