Craig M. Vogel, Jonathan Cagan, Peter Boatwright

The Design of Things to Come: How Ordinary People Create Extraordinary Products

Издательство: Wharton School Publishing, 2005 г.
0-131-86082-8
Книгопечатная продукция
Объем: 272 стр.

Many successful products today signify a revolution in product design. Today's innovation is driven by customer emotion, self-image, and fantasy - not just product function. This book reveals a new generation of products that feel perfect, fulfill deep unmet desires, and transform consumer lifestyles. These products have benefits that are so self-evident, they sell themselves.
"The Design of Things to Come" profiles a new generation of innovators, revealing exactly how they are inspiring people and shepherding their visions to profitable reality. These design revolutionaries have a healthy respect for the huge cultural and economic forces swirling beneath them, but they are daring to surf the biggest waves...and deliver today's most powerful breakthroughs.
Discover the trends driving tomorrow's most profitable innovations.
Find product opportunities hidden in today's social, economic, and technology megatrends.
Design for fantasy.
Blaze the new route to profit: Fulfilling your customers' deepest desires.
Meet today's new generation of product innovators.
Watch them transform products, companies, industries, and the world.
Master the art of pragmatic innovation.
Deliver product innovation that delivers superior, ongoing profitability.
Drive innovation on the new frontier of emotional design: B2B.
Bring 21st century user experience to industrial and B2B products.
Innovate for all your stakeholders.
Why innovation must satisfy far more than customers.

Формат: 15,5 см x 23,5 см.