CIPR
Share This: The Social Media Handbook for PR Professionals
9781118404843
Книгопечатная продукция
"Share This" is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses.
The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It`s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry.
"Share This "was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.
Посмотрите также...
Common Sense and Common Law for the Environment
In this provocative new book, Bruce Yandle explores the relationship between common law and environmental protection, and he discusses how people can limit environmental impact while living in a world of common access. Yandle examines today`s ......
Virtual Teams: People Working Across Boundaries with Technology
"If you want to see where organizational communications are going in the future, heed what these pioneers have written today". -Howard Rheingold, author, The Virtual Community, and founder, Electric Mind "Lipnack and Stamps have written an ......
Reinventing Talent Management: How to Maximize Performance in the New Marketplace
Praise for Reinventing Talent Management "Bill Schiemann`s book is a comprehensive presentation of the need to better understand, measure, and increase organizational people equity. It clearly transforms concepts that have historically been ......
Форд или Маркс
Прижизненное издание. Москва, 1925 год. Издание Профинтерна. Типографская обложка. Сохранность хорошая. Из предисловия к изданию: "Перед читателем - в двояком разрезе - в изложении самого Форда и в свете марксистского понимания сущности ......
RSS