Adrian Bullock, Meredith Walsh
The Green Design and Print Production Handbook
Издательство: Ilex, 2013 г.
978-1-78157-029-6
Книгопечатная продукция
Объем: 192 стр.
The Green Design and Print Production Handbook shows you how you can create a green business culture, reduce your environmental footprint, and help the planet.
Adopting a cradle-to-grave approach, the book explores green raw materials and green design, and how eco-friendly practices can be integrated into prepress, printing, distribution, and even "beyond the door", in relation to returns.
The Green Design and Print Production Handbook looks at the global context and frameworks for action, the unique challenges facing the industry - be it book, magazine, or newspaper publishing, or print for packaging and promotion - and how it can respond.
This book is for anyone who works with print, from publishers, printers, distributors, and retailers to writers, editors, designers, and sales reps. Explaining how sustainable processes can be achieved without damaging the bottom line, it also introduces eco-friendly working practices that will benefit your business.
- Demystifies the current industry standards, including ISO 16759.
- Full of case studies and practical checklists.
- Offers achievable green strategies that will boost your bottom line.
Посмотрите также...
Лучший учебник по рекламе
На XVII Всероссийской конференции заведующих кафедрами рекламы и связей с общественностью, проводимой совместно с Ассоциацией Коммуникационных Агентств России (АКАР), учебник руководителя Коммуникационной группы «СТРОНГ» Дмитрия Сендерова «Реклама: теория и практика» был признан лучшим изданием по рекламе за 2012 год....
CompTIA Security+: Certification Kit (комплект из 3 книг + 2 CD-ROM)
CompTIA is revising the popular Security+ exam for the first time since it launched in 2002. This kit includes the key Sybex titles for the new CompTIA Security+ exam: CompTIA Security+ Study Guide, Fourth Edition; CompTIA Security+ Review ......
Home-Based Business For Dummies
Starting your own home-based business is a great way to supplement your income in these tough economic times. With thirty percent new and revised material, Home-Based Business for Dummies, 3rd Edition gives you the most current and up-to-date ......
Matali Crasset
This volume of the series about young but already very successful architects and designers introduces to the projects of the french designer Matali Crasset. The book not only shows the assembled work of Matali Crasset but also what she ......
RSS