Lawrence Friedman
Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably
Издательство: Butterworth-Heinemann, 2002 г.
0750674601
Книгопечатная продукция
Объем: 294 стр.
In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market!
Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably.
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