John Philip Jones
The Ultimate Secrets of Advertising
Издательство: Sage Publications, 2001 г.
076192244X, 978-0761922445
Книгопечатная продукция
Объем: 256 стр.
This book is based on state-of-the-art research, including pure single-source research, consumer panel research, a predictive technique to pre-test television commercials, econometric evaluation, and studies of market and brand aggregates. Although the data in the book is based on sound samples and proven measurement techniques, they are explained with the simplest mathematics and the clearest prose.
Посмотрите также...
Organization Development Classics
From the very first issue to the present, the OD Practitioner has been the premier publication of the organization development profession. Its articles defined organization development and envisioned its future. These articles are now considered ......
Leading Teams: Setting the Stage for Great Performances
Teams have more talent and experience, more diverse resources, and greater operating flexibility than individual performers. So why do so many teams either struggle unpleasantly toward an unsatisfactory conclusion - or, worse, crash and burn ......
Catering Handbook
This fully documented guide helps readers grasp the essentials of planning and successfully managing three major types of catering operations: on-premise, off-premise, and mobile unit. The authors evaluate each type of operation according to ......
Casting for Big Ideas: A New Manifesto for Agency Managers
That advertising agencies must change or die is no longer open to serious challenge. Just how they must change is another matter. Andrew Jaffe combines the knowledge of an insider with the dispassionate perception of an outsider; the clarity ......
Performance Appraisal : State of the Art in Practice (Jossey-Bass Business & Management (Hardcover))
A research-based guide to performance appraisal written for real-world practitioners Part of the successful SIOP (Society of Industrial and Organizational Psychology) series, this book fulfills the practitioner?s long-standing need for a ......
Rites of Passage at $100,000 to $1 Million+: Your Insider's Lifetime Guide to Executive Job-Changing and Faster Career Progress in the 21st Century
Unrevised since 1993, this #1 bestseller in its field is totally rewritten for a new era. The Internet is now a central theme! Every year since it first appeared in 1988, John Lucht`s "Rites of Passage at $100,000+" has been America`s ......
An Introduction to Organisational Behaviour for Managers and Engineers: A Group and Multicultural Approach
If you understand organisations then you are more powerful, in that you are then able to further your own interests and/or those of the organisation. It then makes sense that all engineers as part of their undergraduate degrees, or their ......
Проверенные методы рекламы
Можете ли вы увеличить продажи в 19 раз - с помощью рекламы? А ведь именно в способности продавать больше и заключается разница между хорошей и плохой рекламой. Вы повысите свои шансы создания хорошей рекламы, если прочитаете эту книгу. Вы ......
RSS