Cyrus Freidheim

The Trillion-Dollar Enterprise: How the Alliance Revolution Will Transform Global Business

Издательство: Perseus Books Group, 1998 г.
0-7382-0154-5
Книгопечатная продукция
Объем: 272 стр.

"In The Trillion-Dollar Enterprise Cyrus Freidheim proposes a blueprint for the global expansion of enterprises by alliances. Almost every day now we see such alliances being formed, with high hopes and mixed results, Freidheim analyzes, with practical examples, both requirements for success and possible outcomes. Important input for anyone creating, involved in, or just affected by such alliances - and that will soon be almost everybody."

Mark Moody-Stuart, Group Managing Director, Royal Dutch Shell Group

"By establishing that global alliances will dominate tomorrow`s corporate world, and by providing a roadmap for creating these alliances, Cyrus Freidheim`s book Drovides a fascinatingly fresh insight into the science of management."

Ratan N. Tata, Chairman, Tata Industries Limited

Beyond the multinational corporation - even beyond the mega-corporation built from aggressive mergers and acquisition - a new form of global business is emerging that will change the nature of competition forever. From aerospace to telecommunications, go-it-alone strategies are being replaced by the creation of vast networks of corporate alliances - global coalitions of independent fir acting in concert as single entities, dominating their industries, and controlling assets that exceed the entire output of many nations. Cyrus Freidheim draws over fifteen years of research and experience on the front lines to analyze the inevitable rise of these networks, shows executives and managers how to build and sustain them, and explores the far-reaching implications as the fore if commercial globalization and political sovereignty collide.

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