Книги издательства "Penguin Books Ltd."
 | The Filter BubbleIn this devastating expose of internet giants such as Google and Facebook, we are given a glimpse of the secretive world that lies behind the Windows pane. Companies are covertly gathering data on each of us and then using that data to make ...... |
 | Easy Way to Stop SmokingReading this book is all you need to do to give up smoking. You can even smoke while you read. There are no scare tactics, you will not gain weight and stopping will not feel like deprivation. If you want to kick the habit then go for it. Allen ...... |
 | The Penguin Dictionary of Economics"The Penguin Dictionary of Economics" explains a host of economic terms, from acceleration principle to venfure capital, the Euro to X-efficiency, globalization to zero-sum game. The eighth edition has been fully updated to cover current terms ...... |
 | The Element: How Finding Your Passion Changes EverythingThe element is the point at which natural talent meets personal passion. It is here that people feel most themselves, inspired and able to achieve at their highest levels. In this ground-breaking book, world renowned creativity expert Ken ...... |
 | Crisis Economics: A Crash Course in the Future of FinanceIn this myth-busting book Nouriel Roubini shows that everything we think about economics is wrong. Financial crises are not unpredictable `black swans`, but an inherent part of capitalism. Only by remaking our financial systems to acknowledge ...... |
 | I'm Feeling LuckyWhen Douglas Edwards was interviewed for a marketing job at Google in 1999, by a young man bouncing on a large ball while dressed in roller-hockey gear, he suspected he might be working somewhere unconventional. He had no idea. He didn't know he ...... |
 | Money and PowerWhen, in late 2008, the dust finally started to settle on one of the worst financial crises in history, only one Wall Street institution still stood virtually unassailed - Goldman Sachs. Why did Goldman survive, and even flourish, when so many ...... |
 | Too Big to Fail: Inside the Battle to Save Wall StreetShortlisted for the BBC Samuel Johnson prize 2010 they were masters of the financial universe, flying in private jets and raking in billions. They thought they were too big to fail. Yet they would bring the world to its knees. Andrew Ross ...... |
 | How Markets Fail: The Logic of Economic CalamitiesHow did we get to where we are? John Cassidy shows that the roots of our most recent financial failure lie not with individuals, but with an idea - the idea that markets are inherently rational. He gives us the big picture behind the financial ...... |
 | SuperfreakonomicsThe Freakquel is here. In their new international bestseller, "Superfreakonomics", Steven Levitt and Stephen Dubner look deeper, question harder and uncover even more hidden truths about our world, from terrorism to shark attacks, cable TV to ...... |
 | Binge Trading: The Real Inside Story of Cash, Cocaine and Corruption in the CityThe City of London is one vast casino. For the last decade traders and bankers have gambled with their own money, their clients` money, and our pension funds. They won millions; we lost billions. "Binge Trading: The Real Inside Story of Cash, ...... |
 | Panic! The Story of Modern Financial InsanityFrom Black Monday to the Asian financial crisis, from the internet bubble to mortgage meltdown, our lives are ruled by crazy cycles of euphoria and hysteria that manage to grip the world but are all-too-soon forgotten. In this unique collection ...... |
 | The Great Crash 1929No account of the financial insanity of 1929 has been issued in a form at once so readable, so humorous, and so carefully authenticated as this classic book. J.K.Galbraith examines the `gold rush fantasy` in American psychology and describes its ...... |
 | The Last Tycoons: The Secret History of Lazard Freres & CoThey amassed unimaginable fortunes and would stop at nothing to make a deal, until their titanic egos started to jeopardize everything. This is the astonishing story of Lazard Freres, the world`s most elite and legendary investment bank - and ...... |
 | The Partnership: The Making of Goldman SachsDespite financial turmoil, Goldman Sachs remain the leading investment bank in their field. They are notorious for their unique management culture, unorthodox recruiting techniques - and for their secrecy. In "The Partnership: The Making of ...... |
 | Fooled by Randomness: The Hidden Role of Chance in Life and in the MarketsEveryone wants to succeed in life. But what causes some of us to be more successful than others? Is it really down to skill and strategy - or something altogether more unpredictable? This book is the word-of-mouth sensation that will change the ...... |
 | Making Globalization Work: The Next Steps to Global JusticeWhy isn`t globalization benefitting as many people as it should? Joseph Stiglitz shows us that things can change and that an optimistic world can exist where globalization really does work. Stiglitz examines how change has occurred rapidly ...... |
 | The Greed Merchants: How the Investment Banks Played the Free Market GameEarly in the new millennium the investment banks were on their knees. Beaten by the boom and bust of the dot.com bubble, mixed up in corporate scandals and accused of uncontrolled and rampant conflict of interest, the game seemed over for the ...... |
 | The Roaring Nineties: Why We're Paying the Price for the Greediest Decade in HistoryFrom the Nobel Prize-winning author of "Globalization and Its Discontents" comes a coruscating analysis of the boom and bust of the 1990s - how and why it happened, how the seeds of destruction were sown in the midst of apparent prosperity, and ...... |
 | The Cash NexusGenerations of historians have shied away from the truth behind the cliche: money makes the world go around. In the same style and manner that made "The Pity of War" an international bestseller, Niall Ferguson answers the big questions about ...... |
 | The Ascent of Money: A Financial History of the WorldBread, cash, dosh, dough, loot. Call it what you like, it matters now more than ever. In "The Ascent of Money", Niall Ferguson shows that financial history is the back-story to all history. From the banking dynasty who funded the Italian ...... |
 | Test Your Professional English: Hotel and CateringThis practical series includes a number of specialist titles which help students communicate more effectively. Each book contains over 60 tests and over 500 key words and expressions. They are ideal for class use or self-study.... |
 | The Black Swan: The Impact of the Highly ImprobableWhat have the invention of the wheel, Pompeii, the Wall Street Crash, Harry Potter and the internet got in common? Why should you never run for a train or read a newspaper? What can Catherine the Great`s lovers tell us about probability? Why are ...... |
 | Test Your Business English: ElementaryThis work aims to develop the vocabulary required by professionals and pre-service students. It contains simple test materials of around 500 key concepts in the field of Business English. The book is divided into eight chapters. Topics and ...... |
 | Not on the Label: What Really Goes into the Food on Your PlateThis is a shocking and highly readable expose of the state of the food production industry in Britain today. Felicity Lawrence will take some of the most popular foods we eat at home to show how the food industry in Britain causes ill health, ...... |
 | The Wealth of Nations. Books IV-VIt is in Books IV and V of The Wealth of Nations that Adam Smith offers his considered response to the French Physiocrats, perhaps the first great school of economic theorists, and assesses the nature of the mercantile system, particularly the ...... |
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