John Jantsch
The Referral Engine: Teaching Your Business to Market Itself
Издательство: Portfolio Hardcover, 2010 г.
1591843111
Книгопечатная продукция
Объем: 256 стр.
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.
Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can`t help recommending products and services to their friends-it`s an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire.
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