Ian MacKenzie
Management and Marketing with Mini-Dictionary
Издательство: Heinle, 1997 г.
978-1-899396-80-1, 1-899396-80-2
Книгопечатная продукция
Объем: 144 стр.
"Management and Marketing" is a language practice book for students of English working in these areas or currently studying them before embarking on a career in business. It is suitable for all students at intermediate level and above. While covering basic concepts, the material is adult and covers all the basic language needed by anyone involved in business management.
"Management and Marketing" makes this specialised area of English easily and clearly accessible. The 74 units are divided into three sections: management; production and operations management; marketing.
"Management and Marketing" can be used as the core material for a course. It is equally suitable for students working alone. Easy to use. All answers given. Clear format. Authoritative.
The mini-dictionary contains more than 1,000 essential business terms clearly defined.
Формат: 21 см x 29,5 cм.
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