Terri L. Sjodin
Small Message, Big Impact
Издательство: Penguin Books Ltd., 2013 г.
978-0-670-92293-2
Книгопечатная продукция
Объем: 240 стр.
We`ve all been there. An opportunity presents itself and you have one chance to share your message. The clock is ticking. And in this age of information overload, no skill is more essential than being able to connect with others quickly whether in a meeting or in front of thousands of people.
Acclaimed speaker and consultant Terri Sjodin defines an "elevator speech" as a brief presentation that introduces a product, service or idea. Its purpose isn`t to say everything about your topic - just to intrigue and inspire the listener to want to hear more.
Sjodin offers her time-tested strategies and advice, including worksheets, sample elevator speeches, evaluation forms and much more. This internationally bestselling book is an entertaining, practical guide to making your message concise, compelling and effective.
Whatever your goal, you will learn to craft a fresh, brief, convincing message that generates tangible results.
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