Эволюция

...давным давно, утверждают креаторы. С тех самых пор, когда несколько друзей решили и создали первую, пилотную, модель этой марки. А дальше зритель окунается в течение времени и за каких-то пару минут переживает несколько десятков лет, оказываясь, в результате, на презентации самой последней модели третьего тысячелетия. Отличная идея ролика, дух захватывает.

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Компания: Volkswagen
Бренд: Volkswagen
Название: "A Life in a Day"
Агентство: DDB London 
Страна: United Kingdom

Креативный директор: Nick Allsop, Simon Veskner, Dylan Harrison, Feargal Balance 
Арт-директор: Grant Parker
Копирайтер: Patrick McClelland
Режисер: Chris Palmer

Награды:
British Television Craft Awards, 2004 (Winner) for Costume/Wardrobe
British Television Craft Awards, 2004 (Shortlist) for Editing
British Television Craft Awards, 2004 (Shortlist) for Make-up, Hair & Prosthetics
British Television Craft Awards, 2004 (Winner) for Production Design
British Television Craft Awards, 2004 (Shortlist) for Sound Design
British Television Craft Awards, 2004 (Winner) for Cinematography
The New York Festivals - TV Cinema & Radio Advertising Awards, 2005 (Bronze World Medal) for Craft & Technique: Best Editing
British Television Advertising Awards (BTAA), 2005 (Bronze) for Vehicles
British Television Advertising Awards (BTAA), 2005 (Shortlist) for European
British Television Advertising Awards (BTAA), 2005 (Shortlist) for Cinema commercials (TV adaptations)
British Television Advertising Awards (BTAA), 2005 (Shortlist) for Best less than 90 sec TV commercial
Advertising Creative Circle Awards, 2005 (Silver) for Best Direction
Advertising Creative Circle Awards, 2005 (Silver) for Best Editing
Advertising Creative Circle Awards, 2005 (Silver) for Best Sound Design
CLIO Awards, 2005 (Bronze) for Technique: Direction