Patrick H. Sullivan
Value-Driven Intellectual Capital: How to Convert Intangible Corporate Assets Into Market Value
Издательство: John Wiley and Sons, Ltd
0-471-35104-0, 978-0-471-35104-7
Книгопечатная продукция
Объем: 280 стр.
"Twenty-first-century firms will live and breathe in an environment increasingly dominated by intellectual capital transactions. This book is a down-to-earth volume that pulls together, organizes, and articulates the best thinking of leading firms and practitioners. It is a must read for twenty-first-century business leaders charged with understanding, developing, and extracting value from intellectual capital."
Joseph J.Daniele, Senior Vice President, IP and Technology Commercialization SAIC Science Applications International Corporation
"Intellectual capital now rivals and soon will surpass financial capital as the essential foundation for successful organizations operating in the `New Economy` Sullivan dissects the topic, comprehensively laying it out in practical terms that can guide corporate action as companies navigate these new waters. His book is required reading for every executive wondering how to convert what the company knows into sustainable revenue."James P.O`Shaughnessy, Vice President and Chief Intellectual Property Counselor Rockwell International Corporation
"Value-Driven Intellectual Capital is the how-to for managers everywhere who want to leverage their company`s IC in today`s knowledge economy."Kevin G.Rivette, author, Rembrandts in the Attic
"Superbly organized and clearly written, this book is a start-to-finish guide that ices Intellectual Capital Management from its beginnings and goes on to teach sphisticated approaches you can use today. Patrick Sullivan relates value creation id extraction concepts to corporate bottom-line profits and provides a virtual aolbag of techniques for practical application. For the curious reader as well as the experienced ICM professional, this is an important work in the field."Stephen P.Fox, Associate General Counsel and Director of Intellectual Property, Hewlett-Packard Company
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