Simon Hudson, Louise Hudson
Customer Service in Tourism and Hospitality
Издательство: Goodfellow Publishers, 2012 г.
1908999349, 978-1908999344
Книгопечатная продукция
Объем: 156 стр.
Provides the whys and howsof customer service. Easy to read, very current, and full of references to all the latest research. Chapters cover financial and behavioural consequences of customer service, consumer trends, developing and maintaining a service culture, managing service encounters, CRM and much more.
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