Медиа-проект "Immortal Collection", бренд: Секунда, агентство: BBDO Russia Group
Название: Immortal Collection
Агентство: BBDO Russia Group
Бренд: Секунда
Страна: Россия
Сектор бизнеса: Бытовая химия
Год выхода: 2012
Вид рекламы: Медиа-проекты
What does happen when you glue back things with Sekunda, over and over and make them every time as good as new? You create an Immortal Object. And that`s exactly what we did - we created The Immortal Collection, the first ever limited edition series of objects that will last forever - because they are sold together with a pack of Sekunda Glue. The Collection was on sale in hip chain of stores Respublika, in Moscow, for 1 month. On Respublika`s website you could make any of their gadgets "Immortal" by just adding a free pack of Sekunda Glue to you shopping cart. The freshly made "Immortal Object" was then wrapped in the "Immortal Collection" pack and delivered to your home.
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