Нестандартная реклама "Come back Ferrorama", бренд: Ferrorama Toy Train, агентство: DDB Brasil
Название: Come back Ferrorama
Агентство: DDB Brasil
Рекламодатель: Estrela Toys
Бренд: Ferrorama Toy Train
Страна: Бразилия
Сектор бизнеса: Игры и лотереи
Год выхода: 2011
Вид рекламы: Нестандартная реклама
| Name | Company | Position |
| Sergio Valente | DDB Brasil | Chief Creative Officer |
| Sergio Valente, Moacyr Netto, Daniel Bottas, Joao Mosterio, Andre Pedroso | DDB Brasil | Creative Directors |
| Cassiano Saldanha, Pedro Gravena, Rodrigo Almeida | DDB Brasil | Creative Directors |
| Daniel Bottas, Leo Ehrlich, Marcelo Bruzzesi | DDB Brasil | Art Directors |
| Moacyr Netto | DDB Brasil | Copywriter |
| Bruno Tozzini, Fabio Seixas, Steve Pereira, Ariane Garcia | DDB Brasil | Social Networks |
| Fabio Seixas, Marianna Sanches | DDB Brasil | Project Managers |
| Patricia Andrade | DDB Brasil | Digital Inteligence |
| Marcus Macarroni, Marianna Sanches, Fabio Seixas, Emni Ali Fakih | DDB Brasil | Producers |
| Diego Lauton, Leo Freitas, Abruzzo Revolux, Sergio Filho | DDB Brasil | Producers |
| Marco Markora | Owner of orkut community | |
| Carlos Tilkian, Aires Fernandes | Estrela Toys | Advertiser`s Supervisor |
| Anna Paola Teixeira "Polika", Ricardo Zanella | DDB Brasil | Account Supervisor |
Describe the brief from the client: Develop a project to relaunch Ferrorama, a very successful toy train made by Estrela and discontinued in the 80s
Creative Execution: We posted a video on YouTube in which Estrela`s president challenged the biggest Ferrorama community of fans on Orkut. In order to prove their faith in the return of the toy, the fans should make the train travel the last 12 miles of The Way of St. James (El Camino de Santiago, the most famous pilgrim`s route in the world). The group had only 120 Meters of track and was told the train was not allowed to stop. The public could follow the journey in real time via video, photos, tweets, and interact live with the team on a website. We generated awareness of the campaign by targeting the fans on orkut (Facebook) and leading them to a YouTube film.
Describe the creative solution to the brief/objective. Use old fans of the toy to create social media buzz and, therefore, reach our main target: children born in the digital age.
Describe the results in as much detail as possible. After 5 days the fans reached their final destination, the St. James Cathedral. And the president honored his pledge, re-launching the product. 1230 pre-reserved toys on the website. Sold out 1 month after its release. Project featured 3 times on Twitter Brazil Trending Topics. More than 600 thousand views on the website, without paid media. Mentioned on TV shows, big magazines, newspapers and radio stations.
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