Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Jossey-Bass"

The Art of Facilitation: The Essentials for Leading Great Meetings and Creating Group Synergy

The Art of Facilitation: The Essentials for Leading Great Meetings and Creating Group Synergy

This thoroughly revised edition of a classic book provides the latest research on facilitation and group dynamics and includes a new training program for aspiring fac ilitators. The book describes the profession of group facilitation, the role ......

Facilitating the Project Lifecycle: The Skills & Tools to Accelerate Progress for Project Managers, Facilitators, and Six Sigma Project Teams

Facilitating the Project Lifecycle: The Skills & Tools to Accelerate Progress for Project Managers, Facilitators, and Six Sigma Project Teams

Step by step, Facilitating the Project Lifecycle guides the project manager/facilitator in making smart choices about when and how to pull key talent together to spell success for the project and ultimately the organization. The authors will ......

Cross-Functional Teams

Cross-Functional Teams

Для того чтобы стать успешным лидером и создать свою команду, необходимо ; обладать определенными навыками и знаниями, которые будут способствовать, не только росту вашей личной эффективности как руководителя, но и повысят эффективность команды, ......

Hostage at the Table: How Leaders Can Overcome Conflict, Influence Others, and Raise Performance

Hostage at the Table: How Leaders Can Overcome Conflict, Influence Others, and Raise Performance

George Kohlrieser-an international leadership professor, consultant, and veteran hostage negotiator-explains that it is only by openly facing conflict that we can truly progress through the most difficult business challenges. In this provocative ......

The Performance Pipeline

The Performance Pipeline

From Stephen Drotter, coauthor of the bestselling book The Leadership Pipeline, comes the next-step resource designed to help leaders at every level succeed in an uncertain business environment. The Performance Pipeline is a groundbreaking book ......

The Five Temptations of a CEO: A Leadership Fable

The Five Temptations of a CEO: A Leadership Fable

When it was published over a decade ago. The Five Temptations of a CEO was like no other business book that came before. Highly sought-after management consultant Patrick Lencioni deftly told the tale of a young CEO who, facing his first annual ......

Offices at Work: Uncommon Workspace Strategies that Add Value and Improve Performance

Offices at Work: Uncommon Workspace Strategies that Add Value and Improve Performance

Most Fortune 500 companies still struggle with workplace planning and design issues. Millions of dollars are invested each year by companies with the expectation that new buildings and major renovations will help transform their culture, spark ......

Large Group Interventions

Large Group Interventions

Large Group Interventions presents a comprehensive overview of twelve of the most powerful methods of large group interventions in use today. This comprehensive guide describes the methods? origins, explores their differences and similarities, ......

Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value

Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value

In the wake of continuing corporate scandals there have been few, if any, CEOs that have stepped forward as models of "doing things right" - except the former chairman and CEO of Medtronic, Bill George. George has become the unofficial ......

The End of Management and the Rise of Organizational Democracy

The End of Management and the Rise of Organizational Democracy

There is a search in process for a new context and paradigm for the organization of the future-an organization that must be capable of producing high-quality, competitive products that satisfy customers without destroying the planet or degrading ......

Organization Development Classics

Organization Development Classics

From the very first issue to the present, the OD Practitioner has been the premier publication of the organization development profession. Its articles defined organization development and envisioned its future. These articles are now considered ......

Growing Pains: Transitioning from an Entrepreneurship to a Professionally Managed Firm

Growing Pains: Transitioning from an Entrepreneurship to a Professionally Managed Firm

Since it was first published in 1986, Growing Pains has become a classic resource for understanding how start-ups can make the transition to become large, professionally-managed organizations that maintain the special spark that launched them. ......

Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation

Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation

Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline ......

Organizational Climate and Culture

Organizational Climate and Culture

This volume in the Frontiers Series presents cutting-edge chapters that advance thinking about some of the conceptual, methodological, and applications issues existing in the organizational climate and organizational culture literatures. While ......

Good Luck

Good Luck

The International Best–Seller That Has Swept the World–A Simple Yet Powerful Tale About How to Seize Opportunity and Achieve Success in One’s Life and Work "Heartwarming! It will be a classic. I think it will fascinate both adults and children, ......

Banishing Burnout: Six Strategies for Improving Your Relationship with Work

Banishing Burnout: Six Strategies for Improving Your Relationship with Work

In this book Michael P. Leiter and Christina Maslach, the leading experts on job burnout prevention and authors of the landmark book The Truth About Burnout, outline their revolutionary new program for helping everyone in the workplace overcome ......

Nobody in Charge: Essays on the Future of Leadership

Nobody in Charge: Essays on the Future of Leadership

One of the most renowned thinkers and insightful writers on leadership of our time, Harlan Cleveland has seen numerous trends come and go and weathered many drastic changes in leadership and management - from the rise of the "company man" to the ......

Leadership Passages: The Personal and Professional Transitions That Make or Break a Leader

Leadership Passages: The Personal and Professional Transitions That Make or Break a Leader

Leaders face numerous critical crossroads in their careers, moments that can provide extraordinary learning and growth opportunities or ensnare them and prevent further development. The good thing about these passages is that they're ......

The Leadership Challenge

The Leadership Challenge

The most trusted resource on becoming a leader is now updated and revised for a new generation. This leadership classic continues to be a bestseller after three editions and twenty years in print. It is the gold standard for research-based ......

The Student Leadership Challenge: Five Practices for Exemplary Leaders

The Student Leadership Challenge: Five Practices for Exemplary Leaders

Derived from the classic leadership book The Leadership Challenge, Fourth Edition, this is a concise, focused primer on the Five Practices of Exemplary Leadership for students. Grounded in the same extensive research as the best selling The ......

Applying Economics to Institutional Research: New Directions for Institutional Research

Applying Economics to Institutional Research: New Directions for Institutional Research

This volume provides an overview of the many ways that economic concepts, models, and methods have been, and can be, applied to higher education problems encountered in institutional research. The chapter authors are uniquely qualified to ......

Silos, Politics and Turf Wars

Silos, Politics and Turf Wars

In yet another page-turner, "New York Times" best-selling author and acclaimed management expert Patrick Lencioni addresses the costly and maddening issue of silos, the barriers that create organizational politics. Silos devastate organizations, ......

Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework

Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework

Diagnosing and Changing Organizational Culture provides a framework, a sense-making tool, a set of systematic steps, and a methodology for helping managers and their organizations carefully analyze and alter their fundamental culture. Authors, ......

Strategic Planning for Public and Nonprofit Organizations: A Guide to Strengthening and Sustaining Organizational Achievement

Strategic Planning for Public and Nonprofit Organizations: A Guide to Strengthening and Sustaining Organizational Achievement

This book shows leaders how to use strategic planning to strengthen their organization and outlines the reasons public and nonprofit organizations must embrace strategic planning to improve their performance. When it was first published more ......

Customer Loyalty: How to Earn It, How to Keep It

Customer Loyalty: How to Earn It, How to Keep It

You've read about customer loyalty in Publishers Weekly, Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling ......

Managing Public Disputes: A Practical Guide for Professionals in Government, Business and Citizen's Groups

Managing Public Disputes: A Practical Guide for Professionals in Government, Business and Citizen's Groups

For more than a decade, Managing Public Disputes has been the first choice, hands-on guide for managers, offering useful instructions for handling a wide range of large and small public controversies from the national to the community level. It ......

The Power of Two: How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities

The Power of Two: How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities

Inspired by the so-called virtual corporation, the opportunistic formation of short-term strategic pairings is the chief means by which today's companies are realizing growth. In "The Power of Two", two acknowledged business-alliance experts ......

The Effective Public Manager: Achieving Success in a Changing Government

The Effective Public Manager: Achieving Success in a Changing Government

A serious, straight-ahead treatment of the challenges and prospects of public management in a time of political turbulence. Cohen and Eimicke do a first-rate job of telling us how to do public management and, more important, how to do it right". ......

Executive Coaching with Backbone and Heart: A Systems Approach to Engaging Leaders with Their Challenges

Executive Coaching with Backbone and Heart: A Systems Approach to Engaging Leaders with Their Challenges

Coaching high-powered executives requires something special, something extra. Executive coaches must be more than instructors; they must become partners whose emotional investment in business outcomes equals that of their clients. They must have ......

Beyond Spin: The Power of Strategic Corporate Journalism

Beyond Spin: The Power of Strategic Corporate Journalism

Discover a new, strategic brand of corporate communication that cuts through today`s Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate ......

On Leading Change: A Leader to Leader Guide

On Leading Change: A Leader to Leader Guide

On Leading Change features the best thinking from top experts on strategies for change, sustaining growth, and leading transition. Written in a concise style that is ideal for the busy executive with little time to read, the book highlights a ......

The Truth About Burnout: How Organizations Cause Personal Stress and What to Do About It

The Truth About Burnout: How Organizations Cause Personal Stress and What to Do About It

Today`s workforce is experiencing job burnout in epidemic proportions. Workers at all levels, both white- and blue-collar, feel stressed out, insecure, misunderstood, undervalued, and alienated at their workplace. This original and important ......

Understanding and Changing Your Management Style

Understanding and Changing Your Management Style

Are the best managers born that way, while the rest of us must struggle with the role and its responsibilities? According to Robert Benfari, our ability to manage effectively is based on a mix of characteristics that can be analyzed, understood ......

Hesselbein on Leadership

Hesselbein on Leadership

Frances Hesselbein`s views on leadership have attracted fans since the one-time Johnstown, Pennsylvania, troop leader became CEO of Girl Scouts of the USA in 1976 and turned that venerable but struggling organization around. Now in Hesselbein on ......

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Telegram - важный инструмент в арсенале PR-специалистовTelegram - важный инструмент в арсенале PR-специалистов
Владимир Ступников, Генеральный директор коммуникационного агентства АУРА в составе Газпром-Медиа Холдинга. Социальные медиа становятся все более важным инструментом в работе каждого PR-специалиста, и одной из относительно новых, но стремительно растущих платформ, является Telegram. Этот мессенджер, изначально позиционировавшийся как безопасный и приватный инструмент связи, приобретает все большую популярность и привлекает внимание маркетологов и PR-специалистов по всему миру.
PR-специалисты будущего: какие компетенции и требования профессии...PR-специалисты будущего: какие компетенции и требования профессии... (1)
Татьяна Жигаленкова, управляющий партнер LotUS Communications, рассказала какие компетенции, и требования PR-специалистов будут актуальны через 5 лет.
Маркетинг с AR и VR от HICLICKМаркетинг с AR и VR от HICLICK
В 2024 году маркетологи все чаще начинают использовать метавселенные. По сравнению с социальными сетями, вовлеченность пользователей в иммерсивных площадках гораздо больше. Одним из самых интересных для клиентов форматов являются АR и VR. Как технологии будущего применять в маркетинге уже сегодня, разобрали в агентстве высоких откликов HICLICK.
Коkос Group: ИИ в рекламной индустрии: модный тренд или революция?Коkос Group: ИИ в рекламной индустрии: модный тренд или революция?
Искусственный интеллект уже давно среди нас. Он прочно вошел в нашу жизнь, используется абсолютно в разных её сферах и кардинально меняет лицо современного бизнеса. Рекламная индустрия - не исключение. Самый яркий и известный пример - это нейросети, на основе которых построен поиск рекламных систем Яндекса. Использование нейросетей и других алгоритмов ИИ, делает рекламу еще более эффективной и качественной. Евгений Халин, директор по продуктам Коkос Group рассказывает о том, как работает ИИ, в чем его преимущество и какие перспективы нас ждут.
Как подготовить маркетинг к 8 марта и 23 февраляКак подготовить маркетинг к 8 марта и 23 февраля
В период гендерных праздников предприниматели отмечают 50%-ый рост продаж. – Даже в случае торговли сепараторами или двигателями, при должном подходе. Для маркетологов это время – забег на короткие дистанции. Поэтому важно грамотно подойти к выбору инструментов.

Книги по дизайну

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Дизайн под грифом "секретно"Дизайн под грифом "секретно"
На чем раньше ездили первые лица страны? Эскизы, редкие фотографии и прототипы уникальных машин.
"Наша индустрия – самодостаточна": ГПМ Радио на конференции..."Наша индустрия – самодостаточна": ГПМ Радио на конференции...
Чего не хватает радио, чтобы увеличить свою долю на рекламном рынке? Аудиопиратство: угроза или возможности для отрасли? Каковы первые результаты общероссийской кампании по продвижению индустриального радиоплеера? Эти и другие вопросы были рассмотрены на конференции «Радио в глобальной медиаконкуренции», спикерами и участниками которой стали эксперты ГПМ Радио.
Форум "Матрица рекламы" о технологиях работы в период...Форум "Матрица рекламы" о технологиях работы в период...
Деловая программа 28-й международной специализированной выставки технологий и услуг для производителей и заказчиков рекламы «Реклама-2021» открылась десятым юбилейным форумом «Матрица рекламы». Его организовали КВК «Империя» и «Экспоцентр».
В ЦДХ прошел День социальной рекламыВ ЦДХ прошел День социальной рекламы (3)
28 марта в Центральном доме художника состоялась 25-ая выставка маркетинговых коммуникаций «Дизайн и реклама NEXT». Одним из самых ярких её событий стал День социальной рекламы, который организовала Ассоциация директоров по коммуникациям и корпоративным медиа России (АКМР) совместно с АНО «Лаборатория социальной рекламы» и оргкомитетом LIME.
Форум "Матрица рекламы": к рекламе в интернете особое...Форум "Матрица рекламы": к рекламе в интернете особое... (2)
На VII Международном форуме «Матрица рекламы», прошедшем в ЦВК «Экспоцентр» в рамках международной выставки  «Реклама-2018», большой интерес у профессиональной аудитории вызвала VI Конференция «Интернет-реклама».

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28.04.2024 - 22:43
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