Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Business Plus"

See Jane Lead: 99 Ways for Women to Take Charge at Work

See Jane Lead: 99 Ways for Women to Take Charge at Work

The workplace is changing. From the boardrooms to non-profit organizations to the military, the typical male management style is now obsolete. There is a new generation of employees who reject hierarchical leadership and respond to the behaviors ......

Selling in Tough Times

Selling in Tough Times

Secrets to Selling When No One Is Buying...

The No Asshole Rule

The No Asshole Rule

The definitive guide to working with - and surviving - bullies, creeps, jerks, tyrants, tormentors, despots, backstabbers, egomaniacs, and all the other asshole who do their best to destroy you at work....

Nice Girls Don`t Get The Corner Office: Unconscious Mistakes Women Make That Sabotage Their Careers

Nice Girls Don`t Get The Corner Office: Unconscious Mistakes Women Make That Sabotage Their Careers

The New York Times bestseller, which has become a must-have for women in business, is now revised and updated in celebration of its 10th anniversary. Internationally recognized executive coach Dr. Lois P. Frankel teacher women how to eliminate ......

The Millionaire Master Plan: Your Personalized Path to Financial Success

The Millionaire Master Plan: Your Personalized Path to Financial Success

The book you are holding reveals one of the most unique approaches ever published on how to improve your finances for life. You may have already read other personal finance/self-help books on how to generate wealth and gain financial freedom. ......

Free Agent Nation: The Future of Working for Yourself

Free Agent Nation: The Future of Working for Yourself

This book is a ground-level view of a revolution in how Americans work and live. It is the product of more than a year on the road and face-to-face interviews with several hundred independent workers. Except where noted in the text or endnotes, ......

The New Strategic Selling: The Unique Sales System Proven Successful by the World`s Best Companies

The New Strategic Selling: The Unique Sales System Proven Successful by the World`s Best Companies

The Unique Sales System Proven Successful by the Worlds Best Companies Now updated and revised for a new century of sales success, this new edition of the business classic confronts the rapidly evolving world of business-to-business sales with ......

Nice Girls Don`t Get the Corner Office

Nice Girls Don`t Get the Corner Office

In this runaway bestseller, internationally recognized executive coach Lois P. Frankel reveals a distinctive set of behaviors-101 in all-that women learn in girlhood that ultimately sabotage them as adults. She shows you how to eliminate them ......

Monkey Business: Swinging Through the Wall Street Jungle

Monkey Business: Swinging Through the Wall Street Jungle

Forget what you`ve read, forget what you`ve heard, forget what you`ve been taught. Monkey business pulls off Wall Street`s suspenders and gives the reader the inside skinny on real life at an investment bank, where the promised land is always ......

Looptail: How One Company Changed the World by Reinventing Business

Looptail: How One Company Changed the World by Reinventing Business

Much in the same vein as Delivering Happiness, Looptail combines both Bruce Poon Tip`s extraordinary first-person account of his entrepreneurial instincts to start and develop G Adventures, a highly-successful international travel adventure ......

Jack: Straight from the Gut

Jack: Straight from the Gut

They called him Neutron Jack. They called him the world`s toughest boss. And then Fortune called him "The Manager of the Century." In his twenty-year career at the helm of General Electric, Jack Welch defied conventional wisdom and turned an ......

Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It

Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It

The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothing changes this reality: we are in a moment of business purgatory. So, what are you going to do about ......

Delivering Happiness: A Path to Profits, Passion, and Purpose

Delivering Happiness: A Path to Profits, Passion, and Purpose

Now in trade paperback, the hip, iconoclastic CEO of Zappos shows how a different kind of corporate culture can make a huge difference in achieving remarkable results - by actually creating a company culture that values happiness - and then ......

Monkey Business: Swinging Through the Wall Street Jungle

Monkey Business: Swinging Through the Wall Street Jungle

They Hit "The Street". Forget what you`ve read, forget what you`ve heard, forget what you`ve been taught. Monkey Business pulls off Wall Street`s suspenders and gives the reader the inside skinny on real life at an investment bank, where the ......

So Good They Can`t Ignore You

So Good They Can`t Ignore You

In this eye-opening account, Cal Newport debunks the long-held belief that "follow your passion" is good career advice. Not only is the cliche flawed - preexisting passions are rare and have little to do with how most people end up loving their ......

Leadership Secrets of Attila the Hun

Leadership Secrets of Attila the Hun

This is the book that leaped to the top ranks of the bestseller lists. The book that got the business world reading, thinking, and quoting. The book that revealed the leadership secrets of Attila the Hun-the man who centuries ago commanded a ......

Work Types

Work Types

Understand your work personality - how it helps you and holds you back, and what you can do to understand it....

Sacred Cows Make Best Burgers: Developing Change-Driving People and Organizations

Sacred Cows Make Best Burgers: Developing Change-Driving People and Organizations

Change is happening at breakneck speed. The competition is tougher, the customer is more sophisticated, margins are shrinking, entire industries are disappearing, and everybody is downsizing as they try to do more with less. In this newly ......

Rich Dad`s Advisors: Guide to Investing In Gold and Silver: Everything You Need to Know to Profit from Precious Metals Now

Rich Dad`s Advisors: Guide to Investing In Gold and Silver: Everything You Need to Know to Profit from Precious Metals Now

"Throughout the ages, many things have been used as currency: livestock, grains, spices, shells, beads, and now paper. But only two things have ever been money: gold and silver. When paper money becomes too abundant, and thus loses its value, ......

The New Conceptual Selling: The Most Effective and Proven Method for Face-to-Face Sales Planning

The New Conceptual Selling: The Most Effective and Proven Method for Face-to-Face Sales Planning

"The Most Effective and Proven Method for Face-to-Face Sales Planning" Even in a world of cyber commerce, nothing beats a face-to-face meeting. And if you`re one of those men and women who make their living in this highly demanding environment, ......

The ABC`s of Building a Business Team That Wins: The Invisible Code of Honor That Takes Ordinary People and Turns Them Into a Championship Team

The ABC`s of Building a Business Team That Wins: The Invisible Code of Honor That Takes Ordinary People and Turns Them Into a Championship Team

"The ABC`s of Building a Business Team That Wins: The Invisible Code of Honor That Takes Ordinary People and Turns Them Into a Championship Team" will: Attract the best team players for your business; Ensure that all team members operate at peak ......

Nice Girls Don`t Get Rich: 75 Avoidable Mistakes Women Make with Money

Nice Girls Don`t Get Rich: 75 Avoidable Mistakes Women Make with Money

Borrowing on your credit cards? Saving instead of investing? Caring for others financially and ignoring your own needs? The things you learned as a girl may be preventing you from becoming financially independent and following your own dreams. ......

Negotiate This! By Caring, But Not T-H-A-T Much

Negotiate This! By Caring, But Not T-H-A-T Much

With his extensive negotiating experience and unique presentation style, Herb Cohen is internationally renowned as someone who can quickly grasp both sides of an issue and get the most for his client out of a difficult negotiation. His advice? ......

Increase Your Financial IQ: Get Smarter with Your Money

Increase Your Financial IQ: Get Smarter with Your Money

For years, Robert Kiyosaki has firmly believed that the best investment one can ever make is in taking the time to truly understand how one's finances work. Too many people are much more interested in the quick-hitting scheme, or trying to find ......

The Richest Man in Town: The Twelve Commandments of Wealth

The Richest Man in Town: The Twelve Commandments of Wealth

How did America`s richest - and self-made - multimillionaires become so successful? What secrets can be found in their lives, their values, and their businesses? Randall Jones, the founder of "Worth" magazine, traveled to one hundred different ......

A Whack on the Side of the Head: How You Can Be More Creative

A Whack on the Side of the Head: How You Can Be More Creative

This is the 25th anniversary edition of the creativity classic by Dr. Roger von Oech. Over the years, A WHACK ON THE SIDE OF THE HEAD has been praised by business people, educators, scientists, homemakers, artists, youth leaders, and many ......

Lincoln on Leadership: Executive Strategies for Tough Times

Lincoln on Leadership: Executive Strategies for Tough Times

Lincoln on Leadership is the first book to examine Abraham Lincoln`s diverse leadership abilities and how they can be applied to today`s complex world....

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Telegram - важный инструмент в арсенале PR-специалистовTelegram - важный инструмент в арсенале PR-специалистов
Владимир Ступников, Генеральный директор коммуникационного агентства АУРА в составе Газпром-Медиа Холдинга. Социальные медиа становятся все более важным инструментом в работе каждого PR-специалиста, и одной из относительно новых, но стремительно растущих платформ, является Telegram. Этот мессенджер, изначально позиционировавшийся как безопасный и приватный инструмент связи, приобретает все большую популярность и привлекает внимание маркетологов и PR-специалистов по всему миру.
PR-специалисты будущего: какие компетенции и требования профессии...PR-специалисты будущего: какие компетенции и требования профессии... (1)
Татьяна Жигаленкова, управляющий партнер LotUS Communications, рассказала какие компетенции, и требования PR-специалистов будут актуальны через 5 лет.
Маркетинг с AR и VR от HICLICKМаркетинг с AR и VR от HICLICK
В 2024 году маркетологи все чаще начинают использовать метавселенные. По сравнению с социальными сетями, вовлеченность пользователей в иммерсивных площадках гораздо больше. Одним из самых интересных для клиентов форматов являются АR и VR. Как технологии будущего применять в маркетинге уже сегодня, разобрали в агентстве высоких откликов HICLICK.
Коkос Group: ИИ в рекламной индустрии: модный тренд или революция?Коkос Group: ИИ в рекламной индустрии: модный тренд или революция?
Искусственный интеллект уже давно среди нас. Он прочно вошел в нашу жизнь, используется абсолютно в разных её сферах и кардинально меняет лицо современного бизнеса. Рекламная индустрия - не исключение. Самый яркий и известный пример - это нейросети, на основе которых построен поиск рекламных систем Яндекса. Использование нейросетей и других алгоритмов ИИ, делает рекламу еще более эффективной и качественной. Евгений Халин, директор по продуктам Коkос Group рассказывает о том, как работает ИИ, в чем его преимущество и какие перспективы нас ждут.
Как подготовить маркетинг к 8 марта и 23 февраляКак подготовить маркетинг к 8 марта и 23 февраля
В период гендерных праздников предприниматели отмечают 50%-ый рост продаж. – Даже в случае торговли сепараторами или двигателями, при должном подходе. Для маркетологов это время – забег на короткие дистанции. Поэтому важно грамотно подойти к выбору инструментов.

Книги по дизайну

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Дизайн под грифом "секретно"Дизайн под грифом "секретно"
На чем раньше ездили первые лица страны? Эскизы, редкие фотографии и прототипы уникальных машин.
"Наша индустрия – самодостаточна": ГПМ Радио на конференции..."Наша индустрия – самодостаточна": ГПМ Радио на конференции...
Чего не хватает радио, чтобы увеличить свою долю на рекламном рынке? Аудиопиратство: угроза или возможности для отрасли? Каковы первые результаты общероссийской кампании по продвижению индустриального радиоплеера? Эти и другие вопросы были рассмотрены на конференции «Радио в глобальной медиаконкуренции», спикерами и участниками которой стали эксперты ГПМ Радио.
Форум "Матрица рекламы" о технологиях работы в период...Форум "Матрица рекламы" о технологиях работы в период...
Деловая программа 28-й международной специализированной выставки технологий и услуг для производителей и заказчиков рекламы «Реклама-2021» открылась десятым юбилейным форумом «Матрица рекламы». Его организовали КВК «Империя» и «Экспоцентр».
В ЦДХ прошел День социальной рекламыВ ЦДХ прошел День социальной рекламы (3)
28 марта в Центральном доме художника состоялась 25-ая выставка маркетинговых коммуникаций «Дизайн и реклама NEXT». Одним из самых ярких её событий стал День социальной рекламы, который организовала Ассоциация директоров по коммуникациям и корпоративным медиа России (АКМР) совместно с АНО «Лаборатория социальной рекламы» и оргкомитетом LIME.
Форум "Матрица рекламы": к рекламе в интернете особое...Форум "Матрица рекламы": к рекламе в интернете особое... (2)
На VII Международном форуме «Матрица рекламы», прошедшем в ЦВК «Экспоцентр» в рамках международной выставки  «Реклама-2018», большой интерес у профессиональной аудитории вызвала VI Конференция «Интернет-реклама».

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19.04.2024 - 19:31
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