Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "HarperCollins Publishers"

Hotel & Hospitality English: Communicate Confidently with Quests (+ 2 CD)

Hotel & Hospitality English: Communicate Confidently with Quests (+ 2 CD)

This unique self-study course is for elementary-level adults who need English for the hospitality industry, such as workers in hotels and restaurants. Ideal for front-line staff who need to communicate confidently in English to maintain good ......

Successful Networking in 7 Simple Steps

Successful Networking in 7 Simple Steps

Networking: get it right, and it provides an opportunity for learning and expanding your business contacts. But there are so many ways to get it wrong. Maybe you`ve learned this the hard way, or maybe you don`t know where to start. If you`re ......

Leadership Secrets

Leadership Secrets

The leadership secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Leadership. Includes how to: Understand and develop your leadership style; Identify strategic goals for your ......

Business Vocabulary in Practice

Business Vocabulary in Practice

This third edition has been fully updated to reflect today`s business world with new topics and example sentences. Armed with this book, you will learn the words you need for effective business communication. Suitable for ......

Amazing Entrepreneurs and Business People: Level 1 (+ CD)

Amazing Entrepreneurs and Business People: Level 1 (+ CD)

The inspiring stories of 6 people who changed history. Contents: Mayer Amschel Rothschild who started a bank which made his family rich Cornelius Vanderbilt who became one of the richest people in the USA W. K. Kellogg who started the world`s ......

The Essential Drucker: The Best of Sixty Years of Peter Drucker`s Essential Writings on Management

The Essential Drucker: The Best of Sixty Years of Peter Drucker`s Essential Writings on Management

Father of modern management, social commentator, and preeminent business philosopher, Peter F. Drucker analyzed economics and society for more than sixty years. Now for readers everywhere who are concerned with the ways that management practices ......

Starting a Business in 7 Simple Steps

Starting a Business in 7 Simple Steps

So you`ve thought about starting a business, but how do you get started? This book breaks it down into seven simple steps. This book includes all the advice you need, from working out the objectives and vision of your company and defining your ......

People Management Secrets

People Management Secrets

The people management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of People Management Includes how to: Build a business-like relationships with your direct reports; Set ......

The One Minute Manager

The One Minute Manager

The manager laughed and said, "I`m a One Minute Manager. I call myself that because it takes very little time for me to get big results from people." How does the One Minute Manager do this? Behind his success lie just three secrets... The ......

Presentations Secrets

Presentations Secrets

The presenting secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Presenting. Includes how to: Enjoy presenting and approach it with confidence; Assess your audience and their ......

Interviews Secrets

Interviews Secrets

The interview secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Interviews. Includes how to: Research the needs of the employer; Focus the interview on your strengths; Use body ......

Trust Works! Four Keys to Building Lasting Relationships

Trust Works! Four Keys to Building Lasting Relationships

"New York Times" bestselling author and leadership expert Ken Blanchard`s popular "Trust Works!" training program is now available in book form! "Trust Works! Four Keys to Building Lasting Relationships" is an insightful guide designed to help ......

Collins English for Business: Writing

Collins English for Business: Writing

Do you start an email and then don`t know what to write next? Are you unsure what the right tone is for your audience? Would you like help with the structure of your written English? Collins English for Business: Writing will help you to write ......

Alwaleed: Businessman Billionaire Prince (+ DVD-ROM)

Alwaleed: Businessman Billionaire Prince (+ DVD-ROM)

There are few individuals as unique, enigmatic, and colourful as Prince Alwaleed Bin Talal Bin Abdul-aziz Alsaud. This biography of the world's fifth-richest man - worth around $24 billion-tells the story of a businessman who started out with a ......

Collins: English for Business: Pre-Intermediate: Business Grammar & Practice

Collins: English for Business: Pre-Intermediate: Business Grammar & Practice

"Collins: English for Business: Pre-Intermediate: Business Grammar & Practice" is a comprehensive and clear guide to English grammar for the workplace. Choose the topics of most interest to you or work through the whole book for a comprehensive ......

Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround

Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround

CEO Louis V. Gerstner Jr.`s memoir about the extraordinary turnaround of IBM and his transformation of the company into the industry leader of the computer age - the great American business story of our time. When Louis V. Gerstner became CEO of ......

"Yes" or "No": The Guide to Better Decisions

"Yes" or "No," from the #1 New York Times bestselling author Spencer Johnson, presents a brilliant and practical system anyone can use to make better decisions, soon and often -- both at work and in personal life. The "Yes" or "No" System lets ......

Collins: Workplace English 2 (+ CD, DVD-ROM)

Collins: Workplace English 2 (+ CD, DVD-ROM)

Do you want to communicate confidently in English at work? Learn English with Tom Field, a project manager at Lowis Engineering. He attends meetings, gives short presentations, participates in video and phone conferences and writes emails for ......

The Krusty Book

The Krusty Book

The satirical musings of Matt Groening`s The Simpsons will be at the tip of your tongue and a fingertip away with "The Krusty Book" - the newest volume in the critically-acclaimed series The Simpsons Library of Wisdom. Comic genius. TV legend. ......

Collins English for Business: Listening (+ CD-ROM)

Collins English for Business: Listening (+ CD-ROM)

Do you find certain accents difficult to understand? Do you get nervous before conference calls in English? Would you like help understanding voicemails? "Collins English for Business: Listening" will help you to understand what people are ......

Collins Workplace English (+ CD-ROM, + DVD-ROM)

Collins Workplace English (+ CD-ROM, + DVD-ROM)

A self-study course for elementary-level working adults who need English in the workplace. Designed to equip office workers, receptionists, PAs and administrators with the key vocabulary they require to speak and understand English on the phone, ......

Simpsons Forever

Simpsons Forever

You get more of everything: couch gags! Chalkboards! Guest stars! Stuff you may have missed! Homeris-mmms! All from seasons 9 and 10 of "The Simpsons"! Plus! An all new salute to the Simpsons musical moments, and a special tribute to Troy ......

The Book of Moe

The Book of Moe

Moe Szyslak, pug ugly purveyor at the local waterin' hole, has done it all - from taki'n'his licks in the boxing ring to performin' backroom surgery. Get to know the man behind the apron strings, the misunderstood mixologist with the gold-plated ......

The Bart Book

The Bart Book

The first in a brand new series of pocket-sized, full-colour companions to the Simpsons. The philosophical musings of Matt Groening's "The Simpsons" will be at the tip of your tongue and a fingertip away with "The Quotable Homer" and "The ......

The One Minute Manager Sales Person

The One Minute Manager Sales Person

Teaches how to apply the secrets of One Minute Manager to have customers falling over themselves to buy your product. Spencer Johnson - author of Number one bestselling business book Who Moved My Cheese? And business guru Larry Wilson teach the ......

Finance Basics Secrets

Finance Basics Secrets

The Finance Basics that experts and top professionals understand. Get results fast with this quick, easy guide to the fundamentals of Finance. Includes how to: Read financial statements. Analyse a business`s performance. Estimate a business`s ......

Collins Hotel and Hospitality English (+ 2 CD-ROM)

Collins Hotel and Hospitality English (+ 2 CD-ROM)

This unique self-study course is for elementary-level adults who need English for the hospitality industry, such as workers in hotels and restaurants. Ideal for front-line staff who need to communicate confidently in English to maintain good ......

International Business English Dictionary

International Business English Dictionary

Essential business English for any situation, with practical advice for succeeding in today`s business world. All areas of business covered, from marketing to accounting, plus vocabulary to help you communicate in social settings; Covers ......

Leadership and the One Minute Manager

Leadership and the One Minute Manager

With a new foreword by Ken Blanchard Adapting One Minute Manager techniques to enable successful leadership to happen. Using different ways to motivate different kinds of people. Leadership and The One Minute Manager goes straight to the heart ......

The One Minute Manager Builds High Perfotming Team

The One Minute Manager Builds High Perfotming Team

Never before has the concept of teamwork been more important to the functioning of successful organisations. Most managers spend over half their time working with a team, and the One Minute Manager`s practical advice shows how any team can work ......

Putting the One Minute Manager to Work

Putting the One Minute Manager to Work

How to apply the key techniques learnt in One-Minute Manager. This is the companion to the original blockbuster bestseller which has transformed businesses around the world. This is the essential companion volume to The One Minute Manager, the ......

Career Management Secrets

Career Management Secrets

The career management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Career Management. Includes how to: Assess your career goals. Create and follow an exciting career ......

Time Management Secrets

Time Management Secrets

The "Time Management Secrets" that experts and top professionals use. The time management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of "Time Management Secrets". Includes how ......

Negotiating Secrets

Negotiating Secrets

The "Negotiating Secrets" that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Negotiation. Includes how to: Identify negotiating variables. Avoid common pitfalls. Use and interpret body ......

Selling Secrets

Selling Secrets

The selling secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Selling. Includes how to: Pitch your product to meet the needs of your customer; Use body language to build ......

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Маркетинг с AR и VR от HICLICKМаркетинг с AR и VR от HICLICK
В 2024 году маркетологи все чаще начинают использовать метавселенные. По сравнению с социальными сетями, вовлеченность пользователей в иммерсивных площадках гораздо больше. Одним из самых интересных для клиентов форматов являются АR и VR. Как технологии будущего применять в маркетинге уже сегодня, разобрали в агентстве высоких откликов HICLICK.
Коkос Group: ИИ в рекламной индустрии: модный тренд или революция?Коkос Group: ИИ в рекламной индустрии: модный тренд или революция?
Искусственный интеллект уже давно среди нас. Он прочно вошел в нашу жизнь, используется абсолютно в разных её сферах и кардинально меняет лицо современного бизнеса. Рекламная индустрия - не исключение. Самый яркий и известный пример - это нейросети, на основе которых построен поиск рекламных систем Яндекса. Использование нейросетей и других алгоритмов ИИ, делает рекламу еще более эффективной и качественной. Евгений Халин, директор по продуктам Коkос Group рассказывает о том, как работает ИИ, в чем его преимущество и какие перспективы нас ждут.
Как подготовить маркетинг к 8 марта и 23 февраляКак подготовить маркетинг к 8 марта и 23 февраля
В период гендерных праздников предприниматели отмечают 50%-ый рост продаж. – Даже в случае торговли сепараторами или двигателями, при должном подходе. Для маркетологов это время – забег на короткие дистанции. Поэтому важно грамотно подойти к выбору инструментов.
Тренды в мобильном маркетинге-2024Тренды в мобильном маркетинге-2024
Как будет работать мобильный маркетинг в 2024 году и какие тренды прямо сейчас влияют на весь рынок, рассказывает Алла Рауд, руководитель направления ASO в IT-Agency.
Новые медиа – Новая реальностьНовые медиа – Новая реальность
Сегодня российская блогосфера стремительно трансформируется. И это неудивительно: только за последний год ведущие отечественные социальные сети продемонстрировали, пожалуй, самую серьезную бизнес- и маркетинговую активность за долгие годы – появились новые сервисы, произошло резкое расширение аудиторий, усилился приток авторов, возникли инновационные форматы и мн. др.  Блогеры, в свою очередь, стали расширять перечень жанров, в которых они работают; оформился тренд на мультиформатность и партнерства. Рекламодатели же сделали ставку на блогосферу как на приоритетный и наиболее эффективный канал продвижения. Наконец, государство стало рассматривать блогосферу как полноценного экономического субъекта, что, естественно, отразилось в законодательной базе.

Книги по дизайну

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Дизайн под грифом "секретно"Дизайн под грифом "секретно"
На чем раньше ездили первые лица страны? Эскизы, редкие фотографии и прототипы уникальных машин.
"Наша индустрия – самодостаточна": ГПМ Радио на конференции..."Наша индустрия – самодостаточна": ГПМ Радио на конференции...
Чего не хватает радио, чтобы увеличить свою долю на рекламном рынке? Аудиопиратство: угроза или возможности для отрасли? Каковы первые результаты общероссийской кампании по продвижению индустриального радиоплеера? Эти и другие вопросы были рассмотрены на конференции «Радио в глобальной медиаконкуренции», спикерами и участниками которой стали эксперты ГПМ Радио.
Форум "Матрица рекламы" о технологиях работы в период...Форум "Матрица рекламы" о технологиях работы в период...
Деловая программа 28-й международной специализированной выставки технологий и услуг для производителей и заказчиков рекламы «Реклама-2021» открылась десятым юбилейным форумом «Матрица рекламы». Его организовали КВК «Империя» и «Экспоцентр».
В ЦДХ прошел День социальной рекламыВ ЦДХ прошел День социальной рекламы (3)
28 марта в Центральном доме художника состоялась 25-ая выставка маркетинговых коммуникаций «Дизайн и реклама NEXT». Одним из самых ярких её событий стал День социальной рекламы, который организовала Ассоциация директоров по коммуникациям и корпоративным медиа России (АКМР) совместно с АНО «Лаборатория социальной рекламы» и оргкомитетом LIME.
Форум "Матрица рекламы": к рекламе в интернете особое...Форум "Матрица рекламы": к рекламе в интернете особое... (2)
На VII Международном форуме «Матрица рекламы», прошедшем в ЦВК «Экспоцентр» в рамках международной выставки  «Реклама-2018», большой интерес у профессиональной аудитории вызвала VI Конференция «Интернет-реклама».

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29.03.2024 - 11:33
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