Телереклама "Soviet Ad Festival", агентство: Saatchi & Saatchi Russia
Название: Soviet Ad Festival
Агентство: Saatchi & Saatchi Russia
Страна: Россия
Сектор бизнеса: Фестивали и выставки
Год выхода: 2012
Вид рекламы: Телереклама
The first Soviet ad festival ever took place in Moscow in September 2011. We had a challenge to promote it to the broader audience. To do so, a campaign was run on TV, cinema, print & digital channels. The campaign idea was to bring in the spirit of Soviet life that has to do with the advertising directly: while TV commercials of that era were showing total abundance, people only saw empty shelves in real life and had to stand for hours - if not days - in endless queues. And generally it wasn`t a new iPad at the end of the line but a can of green peas. Those two symbols - empty shelves & queues - became the language of our campaign. The festival had great success, and next time it seem to cover even more cities in Russia and abroad.
Награды:
Комментарии
Написать комментарий