Нестандартная реклама "Poolball", бренд: Budweiser, агентство: Ogilvy Argentina
Название: Poolball
Агентство: Ogilvy Argentina
Рекламодатель: Compañía Industrial Cervecera S.A.
Бренд: Budweiser
Страна: Аргентина
Сектор бизнеса: Пиво
Год выхода: 2011
Вид рекламы: Нестандартная реклама
| Name | Company | Position |
| Gaston Bigio | Ogilvy Argentina | Executive Creative Director |
| Jonathan Gurvit | Ogilvy Argentina | Head of Art |
| Javier Mentasti | Ogilvy Argentina | Creative Director |
| Maximiliano Maddalena | Ogilvy Argentina | Creative Director |
| Federico Fragola | Ogilvy Argentina | Copywriter |
| Tomas Lavagno | Ogilvy Argentina | Art Director |
| German Yunes | Ogilvy Argentina | General Manager |
| Diego Raspo | Ogilvy Argentina | Managing Director |
| Valeria Pinto | Ogilvy Argentina | Production Director |
| Federico Faralla | Ogilvy Argentina | Agency Producer |
| Gaston Sueiro | Ogilvy Argentina | Agency Producer |
| Jose Cardelli | Ogilvy Argentina | Production Director |
| Guillermo Astobiza | Ogilvy Argentina | Producer |
| Viviano Romero | Awards Cine | Director |
| Guadalupe Gallardo | Awards Cine | Executive Producer |
Describe the brief from the client: Men love playing football and going out at night. But when they party all night they can`t play football seriously. Budweiser, the brand historically linked to football and night-life, wanted to bring these two opposite passions of men together.
Creative Execution: We created a new sport: Poolball. And located 7 by 3 meter long pool tables in bars across Buenos Aires for men to experience directly they can actually have it all for the very first time in history: Football, night-life, beers and women.
Describe the creative solution to the brief/objective. The TV broadcast featured a Budweiser website sponsorship.
Describe the results in as much detail as possible. -Over 280 players every night. -ESPN & FOX Sports live broadcast. -The # 1 specialized sport newspaper journals of Argentina, El Gráfico & Ole, covered Poolball immediately. -ESPN asked to use the poolball table all the year long, adopting Poolball as the new sport of the channel.
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