Медиа-проект "Cannes Predictions campaign", бренд: Cannes Predictions 2009, агентство: Leo Burnett Ukraine
Название: Cannes Predictions campaign
Агентство: Leo Burnett Ukraine
Бренд: Cannes Predictions 2009
Страна: Украина
Сектор бизнеса: Фестивали и выставки
Год выхода: 2009
Вид рекламы: Медиа-проекты
Рекламируемый продукт: Cannes Predictions
*Cannes Predictions - annual screening of 50 commercials, selected by international jury as potential winners of the Cannes Lions advertising festival. Through non-standard posters we invited curious crowd to literally glance inside creative`s mind where Cannes ideas genesis were shown. After opening the head one could observe thoughts that supposedly lead creatives to devising famous commercials - Volkswagen`s Dog Fish, Tourism Queensland Board`s Best Job In The World, Esthe`s Beauty Bowling etc. We extend the idea in internet: - through interactive banner we invited you to literally glance inside creative`s mind with a help of browser window`s scroll. Every time you scroll the page down the head opens and you can observe the way famous idea was born. - web site, besides common features, we created an experience that allows you to create a fresh Cannes ideas, by mixing different "ingredients" inside creative`s head.. Through non-standard invitations we offered Cannes Predictions guests "head opening" experience: the invitations were made with perforated line.And we finished with great incredible party with numerous surprises related to the creative idea beyond.
Награды:
Комментарии
Написать комментарий