Как известно, реклама в коллективных Системах Распределения/Производства, работает на сложении или на вычитании, а в персональных Системах Управления/ Потребления на интегрировании и дифференцировании.
Общепит не исключение.
Ресторан, по определению, в отличии от рядовой столовой или кафе, предполагает обязательную интегральную/дифференциальную политическую составляющую.
И вот эта составляющая, как говорится, и делает все дело, представляя из себя отдельное блюдо политической кулинарии, которое прилагается ко всякому выбору и составляет неотъемлемую незримую, но интеллектуально и культурно ощутимую часть впечатлений его посетителей.
Соответственно:
Цитата:
‘It’s our right to not let him in’: Ukrainian restaurateur bans Trump from London culinary hotspot
Olga Tsybytovska has banned the US president from Mriya Neo Bistro, nestled in well-heeled South Kensington
My dream is to open in a peaceful Kyiv’ Ukrainian restaurateur opens in London
A Ukrainian restaurateur who employs refugees in her west London bistro who escaped the war torn eastern European country invaded by Russia has banned Donald Trump from entering her establishment.
Olga Tsybytovska found herself stranded in London while on holiday from her native Ukraine as Vladimir Putin’s forces invaded the country in February 2022.
She poured her energies into fundraisers and humanitarian efforts to help Ukrainians before opening Mriya Neo Bistro, nestled in well-heeled South Kensington, with her partner Yurii Kovryzhenko.
As well as the pressures of opening an eatery in one of the gastronomic capitals of the world, Ms Tsybytovska has the daily worry for her family who are in Dnipro.
“It has been three years of crippling anxiety”, Ms Tsybytovska told The Independent as Ukraine’s fourth largest city has been the subject of an intense bombing campaign by Putin’s army.
Olga sits outside Mirya- Ukrainian for dream.
Ms Tsybytovska does not hold back when discussing the outspoken US president and what would happen if he set foot inside her quaint eatery.
“Listening to his latest rhetoric that Ukraine is the aggressor in this war, it sounds very offensive and I just cannot let him in. I have to show solidarity with my people,” she said.
“Ukrainians have been going through terrible challenges for three years, our feelings are very intense. It’s our right to not let him in. We expect his attitude to these historic events to be different.”
“I know very little about his palate but I bet it is nothing. There is only a small chance someone with a good palate would not enjoy our food.”
The restaurant itself has attracted acclaim serving her unique take on Ukrainian dishes such as eggplant “caviar”, borscht, a traditional soup made from beetroot, chicken Kyivs and bryndza - a tangy sheep’s cheese popular in southern Ukraine.
Everyday she thinks about bettering her restaurant by juggling new menus, importing decorations like the tapestry salvaged from the smoking ruins of Azovstal whilst all the time worrying about her family.
“I speak to them every single morning I ask them how the night went and then I speak to them again just before they go to sleep. Dnipro has been bombed severely since the first day of the war.
Olga and her team in Mriya
“At this moment they are safe but who knows what can come. The enemy has no limits, hospitals, kindergartens - they bomb everything.
“Every time I hear news from home I get another anxiety attack but they are proud of me.”
Mriya has given jobs to newly arrived Ukrainian refugees to help them settle in London. Tetiana Verestiuk began as a pastry chef before working her way up to head chef.
Three months ago, she learned that her brother, Vanya, had been captured by Putin’s forces while trying to help injured friends.
“I don’t know how she goes on. Every day she is wondering, checking hostage exchanges trying to overcome her feelings whilst just trying to live.
“My dream is he is one day free and able to come here and eat our honey cake - it is our pride and one of our top sellers.
...
Как говорится, можно забрать украинца/украинку с хутора, но изъять из украинца/украинки хутор - нельзя.
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С сожалением и отраслевыми пожеланиями, Dimitriy.
King Charles shows solidarity with Zelensky in invite to Sandringham after Trump clash
Monarch’s show of support comes as Keir Starmer will attempt to pick up the pieces of shattered Ukraine peace talks at EU leaders’ summit
King Charles has thrown his support behind Zelensky (PA Wire)
King Charles is to meet Volodymyr Zelensky at Sandringham on Sunday in a rare and dramatic sign of royal support.
The King’s invitation to the Ukraine president came a day after Donald Trump sparked worldwide outrage by insulting and abusing Mr Zelensky at the White House.
And it is only two days after Mr Trump accepted an invitation from the King for an unprecedented second state visit to Britain – delivered to him personally by Sir Keir Starmer.
King Charles’s impromptu meeting with Mr Zelensky will take place after the president meets Sir Keir, who is hosting a weekend summit of EU leaders on the Ukraine crisis.
The gestures by both the King and the prime minister are bound to be seen as the clearest possible signal that Britain is backing Mr Zelensky after his bitter fall-out with Trump.
The decision to invite Zelensky to Sandringham is the most overtly political act the King has made since succeeding Queen Elizabeth.
His mother went to great lengths to keep out of politics but, by inviting Zelensky to meet him ahead of Trump, Charles runs the risk of upsetting the volatile president.
It comes as European leaders look to the prime minister to pick up the pieces and resolve what, after a few angry minutes in the Oval Office, has become a full-blown crisis.
...
Цитата:
Should King Charles rescind Trump's state visit invite? | LBC
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С сожалением и понятными ожиданиями, Dimitriy.
По скромному мнению а.п., на четвертом году СВО, эта новость должна была бы выглядеть совершенно иначе:
• информационная реклама – «выступление комика было сорвано участниками шоу»;
• реклама политическая - «шоу комика было досрочно завершено в результате ссоры его участников, возникшей на почве их несогласия с его репликой».
С «комиком» - все понятно.
А вот со зрителями, с другими участниками шоу, нет.
Если бы они действительно переживали умом, сердцем, душой за судьбы страны и народа...
Да зная, понимая, чувствуя настроение публики, даже в таком скромном представлении, подлейший из подлейших - либерал, в жизни бы не решился рта открыть: не усовестился бы, не постеснялся бы - а именно побоялся.
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С отвращением и непечатными пожеланиями, Dimitriy.
Kremlistä tärähti NHL-viikon pöyristyttävintä soopaa – viime aikojen suomalais¬sensaatiosta ei jäänyt epäselvyyttä.
Ylen NHL-toimittaja Tommi Seppälä ja asiantuntija Ismo Lehkonen perkaavat tuttuun tapaan NHL-viikon puheenaiheet.
…
NHL-viikon pöyristyttävin puheenaihe tuli tällä kertaa Kremlistä. Venäjän tiedotteen mukaan maan presidentti Vladimir Putin oli ehdottanut Yhdysvaltojen tuoreelle presidentille Donald Trumpille maiden välisen jääkiekko-ottelun pelaamista Venäjällä ja Yhdysvalloissa.
Ottelussa amerikkalaiset NHL-pelaajat kohtaisivat Venäjän KHL-pelaajat. NHL ei asiaan ottanut minkäänlaista kantaa, koska siltä ei ole asiasta mitään kysytty.
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Jokseenkin pöyristyttävänä joskaan ei yllättävänä voi pitää sitä, että kesken rauhanneuvotteluiden keskustellaan jääkiekko-ottelun järjestämisestä. Näin Venäjä pyrkii siirtämään huomion toisaalle Ukrainasta, missä se käy edelleen hyökkäyssotaa.
– En ymmärrä yhtään mitään tällaisesta. Siellä on valtava määrä ihmisiä kuollut sodassa aivan turhaan ja miehet puhuvat jääkiekko-ottelun järjestämisestä. Uskomatonta soopaa. Ensimmäiset asiat pitäisi käsitellä ensin: sodankäynti täytyy lopettaa, rauha tuoda maailmaan ja sitten mietitään muuta, Ylen jääkiekkoasiantuntija Ismo Lehkonen linjaa.
Цитата:
Trump supports Putin's call for hockey matches between nations, Kremlin says
US President Donald Trump supports Russian President Vladimir Putin's idea of holding ice hockey matches between professional American and Russian players, the Kremlin said after the two leaders spoke on Tuesday.
Russia has been frozen out of international ice hockey competitions after the country's invasion of Ukraine three years ago.
"Donald Trump supported Vladimir Putin's idea to organize hockey matches in the USA and Russia between Russian and American players playing in the NHL and KHL," the Kremlin said.
The National Hockey League (NHL) is the premier North American hockey league while the Kontinental Hockey League (KHL) is based in Russia.
The White House statement following the call between the two leaders did not mention hockey and it has not responded to questions about the sport.
The NHL said it was not yet ready to comment.
"We have just become aware of the conversation between President Trump and President Putin," an NHL spokesperson said in a statement to Reuters.
"Obviously, we were not a party to those discussions, and it would be inappropriate for us to comment at this time."
Following Moscow's 2022 invasion of Ukraine, the International Ice Hockey Federation (IIHF) suspended all national teams and clubs from Russia and Belarus from taking part in international events.
The NHL suspended relationships with business partners in Russia, paused its Russian language social and digital media sites and said it would not consider Russia for any future competitions after the invasion began.
The IIHF later moved the 2023 world championships out of St. Petersburg.
Russian players have continued to play for professional hockey teams in the US and Canada.
The IIHF last year said that it would make a decision on Russia and its ally Belarus' participation in the 2025-26 season by May of this year.
The 2026 Winter Olympics will take place in Milan and Cortina d'Ampezzo in February.
Putin, an enthusiastic hockey fan, has donned skates to play publicly in Russia several times.
Цитата:
Kremlin väite: Trump ja Putin keskustelivat NHL- ja KHL-pelaajien ottelusta
Kremlin mukaan Yhdysvaltain presidentti Donald Trump tukee Venäjän presidentti Vladimir Putinin ehdotusta järjestää otteluita NHL- ja KHL-pelaajien välillä.
Donald Trump ja Vladimir Putin keskustelivat tiistaina pitkän puhelun. He käsittelivät myös jääkiekko-otteluiden järjestämistä maiden pelaajien välillä, kertoo uutistoimisto AP.
Moskova kertoi puhelun yhteenvedossa, että Trump tuki Putinin ideaa järjestää Yhdysvalloissa ja Venäjällä otteluita, joissa pelaisivat NHL:n ja KHL:n parhaat pelaajat.
Puolentoista tunnin mittaisen puhelun jälkeen Kreml tiedotti, että Trump ja Putin jatkavat yhteydenpitoa keskustelun aiheet huomioiden.
Valkoisen talon raportissa päämiesten välisessä puhelussa ei mainittu jääkiekkokeskusteluista.
– Olemme saaneet tiedon presidentti Trumpin ja presidentti Putinin keskustelusta, NHL sanoi lausunnossaan, joka lähetettiin uutistoimisto AP:lle.
– Emme olleet osapuolina näissä keskusteluissa, eikä olisi asianmukaista kommentoida sitä tällä hetkellä.
Yhdysvaltain jääkiekkoliitto USA Hockey ei vastannut heti sille lähetettyyn kommenttipyyntöön.
Jääkiekko yhdistää kaksikkoa
Trump soitti henkilökohtaisen puhelun Yhdysvaltain jääkiekkojoukkueelle NHL:n neljän maan turnauksessa viime kuussa ennen finaalia, joka päättyi 2–3-jatkoaikatappioon Kanadalle.
Yhdysvaltain kansallislaululle buuattiin Montrealissa kansainvälisen turnauksen aikana Trumpin toistuvien kommenttien takia.
Trump on ehdottanut Kanadasta Yhdysvalloille ”51. osavaltiota” ja asettanut tulleja, jotka laukaisivat kauppasodan Pohjois-Amerikan naapureiden välillä.
Putinin rakkaus jääkiekkoon on laajalti tiedossa. Hän oli seuraamassa vuoden 2014 Sotšin olympialaisissa Venäjän ja Yhdysvaltain alkusarjan ottelua, jonka amerikkalainen T.J. Oshie ratkaisi rangaistuslaukauskisassa.
Maiden välinen kilpailu jäällä juontaa juurensa vuoden 1980 ”Miracle on Ice” -otteluun, jolloin Yhdysvaltain amatööriryhmä voitti suursuosikki Neuvostoliiton mitaliottelussa matkalla olympiakultaan Lake Placidissa.
NHL on sallinut venäläisten jääkiekkopelaajat liigassaan, tunnetuimpana Washington Capitalsin Aleksandr Ovetškin, joka jahtaa Wayne Gretzkyn legendaarista maaliennätystä.
NHL:n pelaajayhdistys ja liiga suunnittelevat järjestävänsä jääkiekon maailmancupin vuonna 2028. Vielä ei ole selvillä, ovatko venäläiset osa turnausta.
NHL-komissaari Gary Bettman ja pelaajayhdistyksen toiminnanjohtaja Marty Walsh ovat antaneet venäläispelaajista positiivisia lausuntoja.
Цитата:
Trump supports Putin's US-Russia hockey proposal, says Kremlin | REUTERS
Цитата:
Trump Supports Putin’s Idea for U.S.-Russia Ice Hockey Matches | DRM News | AD1Z.
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С сожалением и понятными пожеланиями, Dimitriy.
France issues its citizens with an invasion guide - including how to survive a nuclear attack - after Macron warned Europe must prepare for war
France is set to issue a survival manual to households across the country, warning citizens how to respond to an invasion or any other 'imminent threat'.
The dramatic move comes as tensions rise in Europe and fears grow over Russia's aggressive tactics.
The new 20-page booklet, reportedly packed with 63 measures, will advise the French on how to protect themselves and their families in the event of armed conflict, natural disasters, industrial accidents or even a nuclear leak.
It will include tips on how to create a 'survival kit' with essentials including six litres of water, canned food, batteries, a torch and basic medical supplies such as paracetamol and bandages.
Crucially, it will offer advice on what to do if an attack is imminent, including how to join local defence efforts, such as signing up for reserve units or firefighting groups.
Citizens will also be told to 'lock their doors' in the event of a nuclear incident - advice that has already drawn ridicule from commentators.
Despite the alarming content, the French government insists the booklet is not a direct response to Russia's invasion of Ukraine.
President Emmanuel Macron has previously warned that Europe must be prepared to confront the 'Russian threat' and adapt to the possibility that America could scale back its military support.
Earlier this week, Macron revealed that French fighter jets equipped with new generation hypersonic nuclear missiles will be sent to the German border as part of his bid to renew France's airborne nuclear deterrent.
President Emmanuel Macron delivers a speech in front of Dassault Rafale and Dassault Mirage 2000 fighter aircrafts during his visit to the French Air and Space Force on Tuesday, where he revealed French nuclear-armed warplanes will be sent to the German border
Officials from the General Secretariat for Defence and National Security (SGDSN), which oversaw the booklet's creation, claim the aim of the survival guide is simply to bolster France's resilience in the face of 'all types of crises'.
The decision to draft the booklet reportedly dates back to 2022, in the wake of the Covid-19 pandemic, as part of a national strategy to improve public preparedness.
But the timing of its release - expected before summer if approved by Prime Minister François Bayrou - has raised eyebrows.
French newspaper Le Figaro noted that the kit's rollout 'could easily suggest that the state is reacting to the unstable international situation'.
Macron has recently called for Europe to rearm in the face of Russia's aggression in Ukraine and America's wavering commitment to upholding European security under Donald Trump.
He initiated a doubling of the French defence budget over the course of his two terms and recently set an even higher target, saying the country should increase defence spending to 3-3.5 per cent of economic output from the current 2 per cent.
France's public investment bank Bpifrance will launch a €450million (£377million) fund dedicated to financing defence projects as part of the country's efforts to ramp up military spending, finance minister Eric Lombard said on Thursday.
'French citizens will be able, by tranches of €500 (£419), to invest their money in the long term,' Lombard told TF1.
French companies in the defence sector will need more than five billion euros in additional equity capital over the next few years, according to both the finance and the defence ministries.
The new 20-page booklet will include tips on how to create a 'survival kit' with essentials including six litres of water, canned food, batteries, a torch and basic medical supplies such as paracetamol and bandages. Pictured is a graphic from a French government website showing the recommended contents of the kit
Macron has also offered to extend the protection of France's nuclear weapons, the so-called nuclear umbrella, to other European countries.
During a visit to Luxeuil-Saint-Sauveur airbase in northeast France on Tuesday, he told aircrews their base will soon receive a squadron of Rafale F5s - the latest evolution of France's premier fighter jet that is expected to enter service in 2030.
The jets will be equipped with the ASN4G - a nuclear hypersonic cruise missile currently under development that will reportedly fly at more than 5,000mph with double the range of France's current air-launched nuclear weapons.
Macron said the government had earmarked more than €1.5billion to transform Luxeuil - a famed World War One airbase just 80km from Germany - into one of the nation's most advanced military facilities.
Rafale F5s equipped with the next-gen nuclear hypersonic missiles would be ready for deployment at the base by 2035, he said to a crowd of Air Force pilots and officers outside their hangars.
'We haven't waited for 2022 or the turning point we're seeing right now to discover that the world we live in is ever more dangerous, ever more uncertain, and that it implies to innovate, to bulk up and to become more autonomous,' he said Tuesday.
'I will announce in the coming weeks new investments to go further than what was done over the past seven years,' he added.
Macron also said that the government would order additional Rafale warplanes from French aerospace manufacturer Dassault Aviation to replace ageing Mirage fighter jets - some of which were sent to Ukraine.
Earlier this month, it was reported that Poland will soon send out a guide for its citizens on how to survive future crises, after it warned its male population they would have to go through military training amid rising tensions with Russia.
The country, which borders both Ukraine and Russia, will be sending the pamphlets to households this year.
The booklets will inform them on 'how to deal with various hazardous situations,' a deputy director for the interior ministry's civil protection unit, Robert Klonowski, told the PAP news agency.
Civilians will be given wartime tips on how to cope with 'a power outage lasting several days or several hours,' he said, adding that the information would also serve for reacting to natural disasters.
The brochure will be issued in Polish, and in Ukrainian for the some 900,000 Ukrainian refugees in the country.
'We are also planning a special version, or at least part of this guide, addressed to children,' Klonowski added.
Poland is one of Kyiv's staunchest allies in the European Union and hosts a logistics hub through which NATO and EU member states have been sending military and humanitarian aid to Ukraine.
It has been warily eyeing Russia and been ramping up its defences, as Vladimir Putin's invasion rages on.
Poland has been making overtures towards a war footing in recent weeks, with the country's prime minister Donald Tusk revealing that his government is working out a system to militarily train all men in the event of a war.
Sweden's Minister for Civil Defence Carl-Oskar Bohlin presents the new version of the booklet 'If Crisis or War Comes
The British government last issued similar guidance during the Cold War with the infamous Protect and Survive booklet, which advised citizens to paint their windows white and build a 'fallout room' in the event of nuclear war
Sweden, Norway and Finland have already taken similar steps amid growing geopolitical instability.
Last year, Sweden sent out five million copies of a chilling 32-page booklet titled If Crisis or War Comes, advising citizens to stock up on food and water and be ready for an armed attack.
'An insecure world requires preparedness. The military threat to Sweden has increased and we must prepare for the worst - an armed attack,' its introduction states.
Norway's directorate for civil protection distributed a similar guide last year, warning its citizens: 'We live in an increasingly turbulent world.'
The Norwegian pamphlet advises citizens to keep stock of medicine, a supply of cash, and at least a week's worth of non-perishable food items including 'crispbreads, canned pulses and beans, canned sandwich spreads, energy bars, dried fruit, chocolate, honey, biscuits and nuts'.
Finland has also launched a government website detailing how to prepare for various 'longer-term crises' including 'military conflict'.
In a similar move, Germany announced last November that it was drawing up a list of bunkers that could provide emergency shelter to civilians in the event of war.
The Interior Ministry announced underground train stations, car parks, state buildings and private properties could all be harnessed for protection.
Despite all the preparations by other European nations, the French survival booklet has already sparked mockery.
French President Emmanuel Macron has urged France to learn how to respond to an invasion or any other 'imminent threat'
French comedian Matthieu Noël scoffed at the idea of telling people to 'stock up' and 'lock their doors' if a nuclear bomb hits.
'Putin could drop a nuclear bomb on Paris, Ebola could strike the Cantal - we'll be ready,' he joked on France Inter.
'While you're at it, why not advise against snorkelling during a tsunami?'
The UK, meanwhile, has shown no signs of following suit.
The British government last issued similar guidance during the Cold War with the infamous Protect and Survive booklet, which advised citizens to paint their windows white and build a 'fallout room' in the event of nuclear war.
A 2004 campaign following the Madrid bombings offered updated advice, but there's been little movement since.
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С сожалением и понятными пожеланиями, Dimitriy.
Уровень доступа: Вы не можете начинать темы, Вы не можете отвечать на сообщения, Вы не можете редактировать свои сообщения, Вы не можете удалять свои сообщения, Вы не можете голосовать в опросах
Владимир Нерюев, заместитель генерального директора коммуникационного агентства Аура поделился мнением, какие изменения произошли или произойдут в профессии PR-специалиста.
Генеральный директор агентства мобильного маркетинга Mobisharks (входит в ГК Kokoc Group) — об эффективном мобильном маркетинге и примерах успешных стратегий.
За последние пару лет реклама банков изменилась. Появились новые сюжеты и герои. Реклама по-прежнему — не только инструмент продвижения услуг, но и способ формирования доверия к финансовым организациям. Главный тренд, который отмечают эксперты,— переход от сухого перечисления выгод к эмоционально окрашенным коммуникациям.
Антитрендами наружной рекламы в текущем году стали прямолинейность и чрезмерная перегруженность сообщений. Наружная реклама продолжает показывать рост: число рекламных конструкций за последний год увеличилось более чем на 2 тысячи.
В компании Sellty спрогнозировали развитие рынка электронной коммерции в сегменте СМБ на ближайший год. По оценке основателя Sellty Марии Бар-Бирюковой, число собственных интернет-магазинов среднего, малого и микробизнеса продолжит расти и увеличится минимум на 40% до конца 2025 года. Компании будут и дальше развиваться на маркетплейсах, но станут чаще комбинировать несколько каналов продаж.
Чего не хватает радио, чтобы увеличить свою долю на рекламном рынке? Аудиопиратство: угроза или возможности для отрасли? Каковы первые результаты общероссийской кампании по продвижению индустриального радиоплеера? Эти и другие вопросы были рассмотрены на конференции «Радио в глобальной медиаконкуренции», спикерами и участниками которой стали эксперты ГПМ Радио.
Деловая программа 28-й международной специализированной выставки технологий и услуг для производителей и заказчиков рекламы «Реклама-2021» открылась десятым юбилейным форумом «Матрица рекламы». Его организовали КВК «Империя» и «Экспоцентр».
28 марта в Центральном доме художника состоялась 25-ая выставка маркетинговых коммуникаций «Дизайн и реклама NEXT». Одним из самых ярких её событий стал День социальной рекламы, который организовала Ассоциация директоров по коммуникациям и корпоративным медиа России (АКМР) совместно с АНО «Лаборатория социальной рекламы» и оргкомитетом LIME.
На VII Международном форуме «Матрица рекламы», прошедшем в ЦВК «Экспоцентр» в рамках международной выставки «Реклама-2018», большой интерес у профессиональной аудитории вызвала VI Конференция «Интернет-реклама».
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