Общая Теория Рекламы: Реклама Агрессии (комментарии) 8

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Dimitriy

Dimitriy 

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Добавлено: 20.03.2018 13:16  |  #141270
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...
“I even said, you know Boris Johnson should relocate a couple expelled diplomats to Ukraine to support Ukraine and to work along with us,” Klimkin said. “You know, he said ‘Pavlo, it’s basically quite a good idea.’

“So he will consider it now in the sense of personnel decisions,” Klimkin added. “It would be great of course and also symbolic in a way.”
...
“We keep analyzing Russian reaction, but also Russian propaganda reaction to the tragedy in Salisbury, and you know what, it’s not the same. Look don’t take me wrong, but it’s very similar to the Russian reaction on the MH17 tragedy,” he said. “In the sense of denials, in the sense of manipulations, in the sense of messages. Unfortunately we are quite experienced now in understanding Russian propaganda. It’s the same pattern.”
...
“It shouldn’t be just about British response,” Klimkin said. “It should be about clear, coordinated response by the whole civilized world. I mean European Union, G7, everyone.”

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Dimitriy

Dimitriy 

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Добавлено: 20.03.2018 13:48  |  #141271
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The long read
Perfect prams for perfect
parents: the rise of the
bougie buggy


How the rise of the luxury pram capitalised on the status anxiety of a new generation of parents
...

There had been very expensive strollers before – the same year Bugaboo released the Frog, Maclaren put out its limited-edition, $2,000 titanium-and-leather Techno – but unlike them, Bugaboo eschewed ostentation. It presented its products as brilliant, useful pieces of design, not as vehicles for trumpeting your wealth.

The company had hit a sweet spot. It was practical luxury – luxury that didn’t feel too luxurious. “When you go to the park, people aren’t going to think you’re a snob for having one,” James Lamb, the industrial designer, said. Plus, it wasn’t really for you, it was for the baby – a phrase that rationalises all kinds of purchases.

Part of the way Bugaboo sold this image was by addressing people as adults rather than parents. Instead of placing adverts in parenting magazines, the company targeted sophisticated design and lifestyle publications such as Dwell and New York Magazine, cultivating the perception that it was a mobility design company that just happened to make strollers. Bugaboo also sells luggage, but has never sold any other baby products, despite what seems like a logical expansion of its brand.

It was the buggy for people who grew up associating adulthood not with familial duty, but with personal autonomy. (Seeing all those celebrities living their best lives behind Bugaboos helped, too.) Bugaboo acknowledged that becoming a parent is a frightening crisis of identity – “We weren’t selling a stroller, we were selling the idea that parenting is emotional,” Boiler said – and offered an answer. It sold us a story about ourselves in which we were competent, stylish and free. How much should you pay for that?

In his office, Barenbrug asked me if I had owned a Bugaboo. I hadn’t – I remember feeling that maybe we should have bought one, like so many people we knew had, but we couldn’t justify the cost for something with an expiration date. Instead, we got the less expensive Quinny Buzz, which ticked most of the boxes – not too shiny, adjustable-height handle, and so on – despite having a name that sounded like Victorian slang for vagina.

“It’s shit,” Barenbrug declared. He sprang over to the Bugaboo Cameleon3 to demonstrate its infinite superiority – the reversible handle, the seat that could be taken off the chassis and used as a carrycot (useful if you don’t want to wake a sleeping baby), and other things parents didn’t know they needed until Bugaboo provided them. Barenbrug half-shouted: “To be honest, the consumer is stupid as hell, they know nothing, and they’re pregnant!”
...
These days, it may not be obvious to parents what they get for the extra few hundred pounds a Bugaboo costs. Strict international regulation of baby products means that cheaper brands of buggy are just as safe, while Bugaboo’s innovations have pushed other buggy makers at all price points to start offering more functionality (even if Barenbrug is right that most of their competitors don’t offer as much). This is the question that has always dominated Bugaboo’s success, and the question my husband and I asked ourselves, and the one that still pops up in articles, parents’ forums and innumerable chats over coffee: is a £1,000 buggy really worth it?

After years of doubling and tripling sales, the question of value became a problem for Bugaboo during the recession. “The story then began to get away from us,” recalled Kari Boiler, who left Bugaboo five years ago to become a life coach. “It was: ‘Oh, you’re just expensive to be expensive.’ Every article, every person I talked to wanted to talk about price.” Parents couldn’t justify it. In 2008, according to figures provided by the company, Bugaboo earned €80m in revenue. The next year, revenue plunged 15% to €68 million.

It was a turbulent period for the company, but it doubled down on its message that their buggies were investment pieces. In the middle of the financial crisis, it raised the price on its Cameleon model. Then, in 2011, the company put out its answer to a double stroller, the Donkey. The new model inspired the same frenzied interest previous models had – one New York children’s boutique charged parents $60 just to gaze upon it before it went on sale – and by 2012 Bugaboo’s revenue had climbed to €94m. In 2015, the last year covered by the figures they provided, Bugaboo’s revenue was €151m.

Many of the other companies that leaped into the parenting-gear bubble in the early 2000s are no more. But Bugaboo is still here: each week at its factory in Xiamen in China, 2,000 strollers roll off an assembly line that Barenbrug designed himself. This month, Bugaboo released its latest model, the Fox, which folds down to the size of small suitcase.

This cachet is what private investment firm Bain Capital banked on when it agreed to buy the company last month; Barenbrug, Klaasen, and other staff will stay in their positions. No one would disclose the price, but speculation in the financial media put it at around €200m (£175m).
...

Материал полностью.

Реклама Агрессии.
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Dimitriy

Dimitriy 

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Добавлено: 21.03.2018 3:51  |  #141275
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Опубликовано: 20 мар. 2018 г.
Источник видео.

Цитата:
...
Trump’s national security team had told Trump not to congratulate Putin on winning a fourth term during a phone call on Tuesday, even placing a section in his briefing materials that read “DO NOT CONGRATULATE” in all-capital letters, according to the Post.

However, Trump did congratulate Putin during the call.

Trump also did not follow aides’ instructions that he condemn Putin over the poisoning of a former Russian spy and his daughter in the U.K., according to the Post.
...
White House press secretary Sarah Huckabee Sanders defended Trump’s comments on Tuesday.

She said that the U.S. doesn’t “get to dictate how other countries operate” after a reporter questioned whether Russia’s election was “free and fair.”
...

Материал полностью.


Цитата:

Опубликовано: 20 мар. 2018 г
Источник видео.

Цитата:
...
"And by doing so with Vladimir Putin, President Trump insulted every Russian citizen who was denied the right to vote in a free and fair election to determine their country's future, including the countless Russian patriots who have risked so much to protest and resist Putin's regime."
...

Материал полностью.

Перефразируя Салтыкова-Щедрина: суровость антироссийских санкций, компенсируется некомпетентностью их исполнителей.

Санкции текущего поколения не будут отменены никогда, однако их будут исполнять неправильно, не по назначению, не будут исполнять вовсе.

Реклама Агрессии.
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С пониманием и отраслевыми пожеланиями, Dimitriy.


Последний раз редактировалось: Dimitriy (21.03.2018 11:24), всего редактировалось 1 раз
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Dimitriy

Dimitriy 

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Добавлено: 21.03.2018 11:22  |  #141276
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...
And if the ostensible point of RT is to bring more English-speaking people round to Russia’s way of seeing things, it’s bad propaganda, failing on its own terms. But the outrage surrounding the very fact that RT tries to push its narrative surprised me. Surely the desire to have the world see things from a host nation’s perspective is the job of state-sponsored global media. It’s the reason Britain developed its BBC World Service – initially, let’s not forget, called the Empire Service – and while the BBC and journalists like me who appear on the modern BBC certainly believe in its impartiality, that’s not necessarily how it’s seen abroad. The power of the model explains why so many more states are doing it, not least the rapidly expanding Turkish state international broadcaster TRT, and Qatar-funded al-Jazeera, all of which seek to bring a particular perspective rooted in the nations from which they are run.

You could argue that the media are failing on their own terms everywhere. Perceived propagandisation is one of the factors diminishing trust in them across Europe. Indeed, one study that found fewer than half of people in many European democracies now agree that they can trust most of the news, most of the time. But that doesn’t mean we are averse to a little propaganda of our own, especially when it comes to our history.

More of us than we knew may have been influenced in our voting choices by Cambridge Analytica and their ilk, and when it comes to the movies, Hollywood propaganda is on a roll. The former Telegraph editor Charles Moore is no leftie, but he describes the movie Darkest Hour – the Oscar-winning take on Winston Churchill’s achievement in overcoming the greatest wartime odds in 1940 – as a work of “superb Brexit propaganda”. I would call the film propaganda, more generally – and a great example of the kind of myth we like to promote in modern Britain. Churchill has been rebranded as a tube-travelling, minority-adoring genius, in line with a general understanding of him as “the greatest Briton of all time”. There’s a strange cognitive dissonance you experience working on the inconvenient parts of Churchill’s legacy – as I have been recently for a documentary I’m making. Two serious historians have told me in recent weeks in recent weeks that when they began researching less popular episodes in Churchill’s life, they were warned that doing so would either finish their careers, preclude them from promotion, or make them outcasts in academia.

And for a historian to state a set of facts about Churchill’s legacy in Bengal, Mesopotamia or Sudan, as David Olusoga did at a literary festival this week, is still regarded as a news story at best, at worst as a kind of unpatriotic travesty. Churchill himself, of course, was a grandmaster of propaganda. The quote so often attributed to him – “history shall be kind to me, for I shall write it” – comes, says one theory, from a boozy birthday dinner he had in 1943 with Roosevelt and Stalin.

Like most British people, I was raised in a country steeped in a sense of occupying the moral high ground, far too sophisticated and open-minded to conflate news and storytelling with propaganda. But that perception is hard to square with our tendency to attack anyone who offers a different narrative – albeit based on fact. I will probably suffer such a fate just for writing this column. One of the major differences between us and Russia is that you couldn’t have this debate about history and values there. What a shame it would be for us to waste the fact that we can.
...

Материал полностью.

Пропаганда создаёт условия для формирования и развития [url=http://www.advertology.ru/index.php?name=Forums&file=viewtopic&t=49382&postdays=0&postorder=asc&start=100] Циклов Плейшнера [/url] , а История такие условия разрушает.

Однако, под влиянием своих преобладаний:
* по Продукту - История становится Пропагандой, например Россия (ИСО>ЕСО), а Пропаганда Историей, например Англия (ЕСО>ИСО).
* по Процедуре - браконьеры, либералы и патриоты, создают "исторические" условия для формирования Циклов Плейшнера, например Англия (ЕСО>ИСО), совместно их используют и "патриотично", например Россия (ИСО>ЕСО), разрушают.

А могут, по Процедуре, Англия, Циклы Плешнера разрушать, а Россия, создавать? Могут. Посредством своих подавляемых, ИСО'(ЕСО>ИСО) - Англия и ЕСО'(ЕСО>ИСО) - Россия, Сред. Только выглядеть их позиции будут "less well" - топорно и неубедительно.

Afua Hirsch - журналист, не рекламист, простим ей её ограниченную компетентность, непременно одобрив стремлением смело и трезво "окружить", окружающие её события.

Реклама Агрессии.
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Dimitriy

Dimitriy 

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Добавлено: 22.03.2018 2:02  |  #141280
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На следующий день после выборов президента России в сети был выложен ролик, где на здании британского МИД появляется световая проекция портрета Владимира Путина со словами "Miss me?" В ведомстве утверждают, что этого не было.


...
Далее в ролике появляется съемка здания МИД Великобритании в Лондоне. На его фасад проецируется портрет Владимира Путина.

Фраза "Miss Me?" [Скучаете по мне?] - отсылка к известному британскому телесериалу "Шерлок".

В последней серии третьего сезона на всех экранах Британии появляется подобный портрет злодея Мориарти, которого считали погибшим.

Однако в самом МИД Британии утверждают, что никакой акции не было. Кроме того, показанный на видео фасад обращен к зданию другого ведомства - британского министерства финансов.

Так что, чтобы устроить такую акцию, проектор, вероятнее всего, пришлось бы установить в хорошо охраняемом минфине.
...

Еще раньше, в апреле 2014 года знаменитое фото Владимира Путина, сделанное для обложки журнала Time еще в 2007 году, якобы появилось на одном из билбордов на Таймс-сквер в Нью-Йорке.



Правда, никаких других доказательств произошедшего, кроме единственного опубликованного на YouTube ролика, нет.
...

Другое подозрительное видео - правда, уже без портрета Владимира Путина - [url=https://rutube.ru/video/bf35417785f765d020c5a80dd692e7c1/] появилось [/url] в мае 2015 года.

В то время президент США Барак Обама отказался ехать в Москву на парад Победы 9 мая.

В ответ провластный проект "Сеть" якобы спроецировал на здание Белого дома в Вашингтоне видео с российскими танками. Других подтверждений акции вновь не оказалось.

После этого в Белом доме заявили, что служба безопасности "в курсе предполагаемого инцидента" и "проводит соответствующие мероприятия". Больше никаких заявлений в отношении видео "Сети" от властей США не поступало.

Русская служба Би-би-си направила запрос в пресс-службу Белого дома, однако ответа пока не получила.


Материал полностью.

Ныне "BBC" ближе к Гебельсу, чем к Новгородцеву, в прочем, и "Радио Свободы", далеко до Галича, Довлатова, Гениса...

Реклама Агрессии.
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Добавлено: 22.03.2018 2:17  |  #141281
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YouTube Will ‘Frustrate’ Some Users With Ads So They Pay for Music

...
The new approach marks a big cultural shift for YouTube and its parent. Google, a division of Alphabet Inc., has sustained the most popular video site and search engine in the world by prioritizing free, easy-to-use services.

“Our top priority at YouTube is to deliver a great user experience, and that includes ensuring users do not encounter excessive ad loads,” the company said. “For a specific subset of users who use YouTube like a paid music service today -- and would benefit most from additional features -- we may show more ads or promotional prompts to upsell to our paid service.”

Cohen said he prevailed upon his colleagues and bosses to make some changes to “be good partners” to the music industry. They will “smoke out” people who can afford to pay for a subscription and shepherd them to the new service.

“There’s a lot more people in our funnel that we can frustrate and seduce to become subscribers,” Cohen said. “Once we do that, trust me, all that noise will be gone and articles people write about that noise will be gone.”

The music industry is hoping YouTube will invest enough to compete with Spotify and Apple Music. Record companies used to criticize Spotify for giving away too much for free as well, but the Stockholm-based music service has converted almost half of its users into paying subscribers by limiting what’s available for free.

YouTube plans a significant marketing campaign to back the new paid service, Cohen said.

The growth of paid streaming services has revived music industry sales after more than a decade of decline. Advertising-supported services contributed less than 10 percent of recorded music revenue in the U.S. in the first half of 2017, according to an industry group.

“They will appreciate in time the advertising,” Cohen said. “Everyone is drunk on the growth of subscription.”


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Добавлено: 22.03.2018 3:02  |  #141282
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...
Security officials are deeply concerned that the Kremlin may reveal the identities of British intelligence officers in the escalating and bitter confrontation following the Salisbury nerve agent attack, The Independent has learned.

The disclosure could start, it is feared, with those who work for MI6 and the 23 British diplomats being thrown out of Moscow in retaliation for the same number being expelled from the UK. Doing so would break standard protocol in place to protect spies from opposing sides, in recognition that exposing personal details may put them in danger including from terrorist attacks.

It has been the normal practice since the end of the Cold War to avoid leaking such information in these circumstances. The UK has not published the names of the 23 Russians who have been expelled and there are no plans to do so. Some senior members of Vladimir Putin’s administration are, however, incensed by what they consider to be aggressive and inflammatory remarks made by British ministers about Russia’s culpability over the attempted assassination of former spy Sergei Skripal and his daughter Yulia and are said to be advocating drastic action.

The media in the UK are requested to and generally adhere to the Sensitive Persons Information (SPI) agreement under which personal details of members of security, intelligence and counter-terrorist agencies, as well as special forces and the MoD are not put in the public domain.

But it is acknowledged that it would be impossible to keep these details totally secret in the days of the internet should the Russians choose to reveal them. There is also the worry that Moscow may want to carry out a wider dissemination of British security and intelligence information, possibly using a platform like WikiLeaks which had, in the past, been used to expose Western secrets.

...

A senior Whitehall official stated that Russian threats to disclose the identities of British intelligence officers were “utterly unjustified and irresponsible. They know we did not make public the names of those working under diplomatic credentials we expelled from this country. That list was carefully calibrated and we intend to maintain channels of communication.”

Some in the Russian diplomatic hierarchy are also urging caution. A former senior diplomat, who recently left the country’s foreign service, said: “This would be a drastic step if this is what they are thinking. But one needs to be especially careful. Both Russian and British people involved in intelligence face common enemies in Islamist terrorists and will be in danger if both sides start identifying each other’s officers. ...


Материал полностью.

Автору поста не удалось найти прямых или косвенных свидетельств того, что Россия намерена опубликовать данные британских разведчиков работавших под дипломатическим прикрытием.

Вполне возможно, что это анонс и через некоторое время, такой список разведчиков России будет разрекламирован.

Реклама Агрессии.
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Добавлено: 24.03.2018 1:22  |  #141300
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We complained to the BBC about their outright bias against Jeremy Corbyn. By putting his picture next to the Kremlin & actually photoshopping his hat to look more Russian!...
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Добавлено: 24.03.2018 2:07  |  #141301
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...
The use of that information underlies many modern industries, and reaches into the most central parts of people’s lives. The Cambridge Analytica controversy has arisen in large part because it was being used by the Brexit and Trump campaigns – but as well as politics, the collection and use of data stretches deep into the most personal parts of our lives, and even attempts to predict whether people might come to commit a crime.

“I think this scandal is the tip of the iceberg,” said Javier Ruiz Diaz, policy director at Open Rights Group. “It also shows that there is a continuum between what you would call normal marketing and this completely unethical manipulation.”
...
The use of data underpins the very idea of free services, which are paid for by collecting data about their users and then allowing advertisers to target them. But that same advertising data is being used to change the results of elections and other political events – something that Facebook and other companies have highlighted when courting political parties.
...
But that same description could apply to Facebook itself, as well as a whole host of other data broker companies that do similar work to Cambridge Analytica.
...
It is almost impossible to know how effective the work of Cambridge Analytica was in the Brexit, Trump or other campaigns it has been attached to, since it cannot be measured. But other similar companies point to spectacular successes – many of them reaching to the most high-profile crimes and high-risk situations.
...
Palantir, for instance, describes itself as a firm that makes products that “transform the way organisations use their data”. But the company, backed by Trump ally Peter Thiel, is reported to have clients including many of the most secretive and powerful parts of the US government: a document leaked in 2015 said it was being used by the CIA, the NSA, the FBI, the Marine Corps and the Air Force.

Though the company says very little about what it does, it is thought to be something like the crime prediction powers fictionalised in Minority Report. Its software can run through vast amounts of data and try to pick out the people who might be involved in crime – it is said to have helped identify the scams run by Bernie Madoff, and has been deployed in Iraq to predict where roadside bombs might be detonated.
Other companies are involved in the collection and sale of more personal, less specific data. The firm Equifax, for instance, came to the fore when it was revealed last year that it had been hacked; many of the people involved were told that some of their most private information might have been disclosed, despite not even knowing that they had been part of the company’s database.

There have been substantial concerns about the lack of transparency around data brokers since at least 1970, when the US passed the Fair Credit Reporting Act. But that law only covers companies that buy and sell data for credit, employment and other similar purposes, and left exempt companies that use that data for marketing or political campaigns.

Since then, there have been relatively few regulations on both data brokers and the social networks who are customers of each other. Much of the data collected by US authorities – such as crime and even some health records – are readily available to data providers.

The EU and the UK, for instance, are both working on new data protection law this year. But such regulations require input from the US, and campaigners said that little is likely to be done without global pressure.


Материал полностью.

Дело вообще не в сборе данных и не в использовании этих данных против потребителей.
Любое СМИ, убеждая рекламодателя разместить Рекламу, инвестора вложить Ресурсы, приватно торгует своей потенциальной аудиторией, плевав на нужды и чаяния своих потребителей, интересы которых оно публично отстаивает и защищает.

В другом дело.

Подобные технологии сродни "сланцевому бурению" - количественная атака качественного.
По сути браконьерство.
Информационная среда Общества безжалостно выхолащивается и убивается.
Утилизация ответственности идёт по площадям, без какой либо возможности её переработки.

Реклама Агрессии.
_________________

С сожалением и соответствующими ожиданиями, Dimitriy.


Последний раз редактировалось: Dimitriy (24.03.2018 3:48), всего редактировалось 2 раз(а)
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Dimitriy

Dimitriy 

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С нами с 27/02/2007 г.
Откуда: Россия, Санкт-Петербург
Добавлено: 24.03.2018 3:08  |  #141302
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...
Movie posters in bus stops across the capital showed the boy wizard with his familiar wand and John Lennon spectacles. But this Harry Potter was black, and so were his co-stars. The tag line read: "If you're surprised, it means you don't see enough black actors in major roles."
...



Alternate posters for popular films and TV shows, designed as part of Legally Black's campaign for film diversity, were installed around London by the subvertising Special Patrol Group. Credit: Courtesy The Advocacy Academy

The Special Patrol Group (SPG) are expert subvertisers (a portmanteau of subvert and advertise) who previously placed spoof posters detailing police brutality outside Scotland Yard, and lined the underground with attacks on the international arms trade.

The SPG are not alone. London is awash with subvertising, from calls to end deportations, to messages of support for victims of domestic violence, and lovingly-rendered blasphemy. The movie "Three Billboards Outside Ebbing, Missouri" offered a new template that was adopted by campaigners seeking accountability for the Grenfell fire. The form is popular enough to fuel demand for new books and exhibitions.

Subvertising has its roots in the idea of "detournement," coined by French situationists in the 1950s to describe the practice of hijacking popular symbols and changing their meaning. The concept was developed by groups such as the Billboard Liberation Front in the 1970s, and then counter-culture magazine Adbusters around the turn of the century. But subvertising has never been as popular or dynamic as it is today.

"There were groups of artists in San Francisco and Sydney in the 1970s," said Thomas Dekeyser, a doctoral candidate preparing a thesis on subvertising at the University of Southampton. "Now there are few Westernized cities where subvertising is not taking place."

Dekeyser pointed to "takeovers" on a new scale, such as at the 2015 COP21 climate conference in Paris, where the Brandalism collective installed 600 posters attacking the perceived hypocrisy of corporate sponsors.



3 Billboards Outside Grenfell, London

Further evidence of the movement's growing strength came with the launch of Subvertisers International (SI) in 2017, bringing together a dozen groups from Argentina to Australia. The network's inaugural week of action was marked with subversions in 40 cities including Tehran and Warsaw.

For all their differences, subvertisers are united by the belief that advertising is harmful. Activists point to the promotion of unrealistic and unhealthy body image, and a culture of consumerism that takes a heavy toll on the planet. SI's mission statement critiques the impact of advertising on our behavior, media and environment. SPG's manifesto is pithier: "Advertising shits in your head."

Subvertisers have different ideas about how to counter their common enemy, which has given rise to a variety of sub-genres. Some describe their work as alternative propaganda.



"The Beast" is one of many satirical posters by the Brandalism subvertising collective. Credit: Courtesy Brandalism

...
"We want to mobilize the power of art to raise awareness (and) deepen people's understanding of the important issues we all need to work together on," said Brandalism co-founder Bill Posters.

Others are more interested in exploring alternative uses of public space, and favor aesthetics over messaging. The Art in Ad Places project, for example, displayed artworks on payphones across New York.

"The idea is you're walking down the street and see something nice for once," said RJ Rushmore, who co-founded the project. "Something beautiful and different that is not trying to sell you anything."

Another approach focuses on erasure. New Yorker Jordan Seiler covers adverts with abstract black-and-white patterns that he said are "as devoid of meaning as possible." French artist Ox practices a minimal style that blends billboards into their surroundings.



These psycadelic posters in Paris were installed by Jordan Seiler in 2015. Credit: Courtesy Jordan Seiler

Subvertising has been criticized for superficiality. In his seminal paper "Unjamming the Insurrectionary Imagination," academic Richard Gilman-Opalsky questioned the disruptive potential of the form.

"Sporadic subvertising cannot jam a culture of constant accumulation," he wrote, comparing its impact to "a skip on a record that the needle passes over with a minor interruption." Gilman-Opalsky noted that the French Situationists often adopted more radical forms of detournement such as releasing military secrets and exchanging stolen artworks for political prisoners.

But the low bar for involvement may be a selling point. Subvertising is "an easy way into civil disobedience," said an SPG spokesman, which can lead to more committed forms of activism.

Collectives such as Brandalism, SPG, and SI are deeply committed to recruitment, hosting workshops, publishing manuals and distributing keys to access advertising panels. SI's weekend of action, which begins on March 23, is focused on cultivating new chapters in new territories such as Tunisia and Brazil.

There is little to deter expansion. Few arrests are made over such a low-level crime as minor property damage. Brands are also relatively helpless to resist attacks on their marketing. A study by a former lawyer for Google warned corporate clients that attempts to prosecute subvertisers would likely cause more bad publicity than the original offense, and suggested the best response may be to "address any criticisms raised."



The Art in Ad Places project replaces ads with artworks on payphones across New York. Credit: Courtesy Parker Day/Luna Park/Art in Ad Places

But brands may be able to co-opt subvertising just as they've appropriated another form of street art, graffiti. For example, in 2012 British insurance website Go Compare defaced their own billboards for a campaign that earned plaudits and headlines.

"Subvertising points out the limitations of advertising and offers methods to circumvent their own critique," Dekeyser explained. "The darker side of subvertising is it can help advertising become better."

Another threat is that billboards and posters are being replaced with digital displays. These are harder to hack, and doing so could incur harsher penalties.

But the transition could also offer opportunities. Dekeyser foresees a greater role for experienced hackers and suggests "people could take over whole networks."

Subvertisers have already replaced the digital displays at Piccadilly Circuswith their signatures, and used a billboard in Liverpool for a polite prank about Internet security. However, hackers elsewhere have also used takeovers to broadcast swastikas and porn.

The battle for the billboards appears likely to escalate.



Материал полностью.


Субкультуры Рекламы всегда интересны.
Статья так себе.
Рекомендую взглянуть на оригинал, на предмет ссылок, на ресурсы течений.

Реклама Агрессии.
_________________

С пониманием и отраслевыми пожеланиями, Dimitriy.
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