Общая Теория Рекламы: Реклама Агрессии (комментарии) 8

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Dimitriy

Dimitriy 

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Добавлено: 13.03.2018 11:46  |  #141200
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Пост удалён автором.

Последний раз редактировалось: Dimitriy (13.03.2018 22:52), всего редактировалось 1 раз
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Dimitriy

Dimitriy 

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Добавлено: 13.03.2018 13:04  |  #141202
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Цитата:
Russian spy attack nerve agent was rare, dangerous and sophisticated
...

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“If they can come up with a convincing explanation, then obviously we will want to see full disclosure of that to the Organisation for the Prohibition of Chemical Weapons in the Hague,”...
...

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Цитата:

Rex Tillerson: Russia responsible for Syria chemical attacks
Опубликовано: 23 янв. 2018 г. Источник видео.

Подготовка общественного мнения к попытке убийства Башара Асада, "спровоцированного применением отравляющих веществ".

Реклама Агрессии.
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С сожалением и отраслевыми ожиданиями, Dimitriy.


Последний раз редактировалось: Dimitriy (13.03.2018 15:44), всего редактировалось 4 раз(а)
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Dimitriy

Dimitriy 

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Добавлено: 13.03.2018 15:05  |  #141204
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...
Sergei Lavrov, the country’s foreign minister, said Moscow had demanded access to samples of the nerve agent used to poison Mr Skripal and his daughter in Salisbury.

Mr Lavrov said the British government had refused to provide Moscow access to materials and samples related to the case, which he called a violation of the Chemical Weapons Convention.

Moscow was willing to cooperate with the probe but suggested the UK would be “better off” complying with its international obligations “before putting forward ultimatums,” Mr Lavrov added.
...

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Источник изображений.

Реклама Агрессии.
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Dimitriy

Dimitriy 

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Добавлено: 13.03.2018 15:57  |  #141205
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...
THE Salisbury Journal is launching a campaign today to support businesses that have been hit by the intense security activity surrounding the nerve agent attack on a Russian former spy and his daughter.

With concerns across the city that visitors are staying away we want to remind people that Salisbury is Open for business and we are promoting the hashtag #SalisburyisOpen which is already getting traction on Twitter.

Social media has been full of concern from local retailers and service providers who believe that potential visitors are not getting a true picture of the day-to-day access they still have to normal trading.
...
Among them Harnham Physio who tweeted: “The shops of #TheMaltings are open and are really suffering as it has been deserted down there. Apparently they have only really seen reporters seeking stories lately. Please support them. Buy even the tiniest items to support these @SalisburyIndies in desperate need of trade.”
This week the Journal will be creating a page full of messages from just some of those businesses still ready to be at service to visitors.
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“This is the first stage in our campaign. We are delighted to join forces with Salisbury Business Improve District with their efforts and invite all those who can assist to come aboard.”
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Our partners include Salisbury Business Improvement District, who have been busy on social media promoting all those who are encouraging shoppers to head their way. They’ve also been strategically distributing chalk boards with the Salisbury Is Open message around the city.
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Robin McGowan, chief executive of Salisbury BID, said: “My team and I at Salisbury BID are working hard behind the scenes to put a plan into place to support the affected businesses for when normality does resume.

"We would like to encourage any of our members to contact us on 01722 658 000 if their business has been affected by this incident, and we will do our best to assist wherever possible."

If you think you have something to add to the #SalisburyisOpen campaign email bill.browne@salisburyjournal.co.uk And if you own a business or offer an attraction to Salisbury don’t forget to sign up for our message page by clicking here.
...

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Dimitriy

Dimitriy 

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Добавлено: 13.03.2018 23:42  |  #141211
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Цитата:

World News
Опубликовано: 13 мар. 2018 г.
Sandy Hook Elementary School shooting
Источник видео.

Цитата:
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Цитата:
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The 7,000 pairs of donated footwear, arranged side by side in a trapezoid shape outside the Capitol, represent every person younger than 18 who has been killed by a firearm since the 2012 massacre at the Sandy Hook elementary school shooting in Newtown, Connecticut.
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The shoe memorial is reminiscent of a monument on the Danube River near the Hungarian Parliament in Budapest commemorating thousands of people, including Jews, killed by fascists in the 1940s.

Many Canadian cities have marked the National Day of Remembrance and Action on Violence Against Women on Dec. 6 with similar“shoe memorials.”
...


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[url=https://s1.reutersmedia.net/resources/r/?m=02&d=20180313&t=2&i=1240504039&r=LYNXNPEE2C1BA] 1 [/url]

[url=https://s4.reutersmedia.net/resources/r/?m=02&d=20180313&t=2&i=1240504040&r=LYNXNPEE2C1B9&w=1200] 2 [/url]

[url=https://s4.reutersmedia.net/resources/r/?m=02&d=20180313&t=2&i=1240504038&r=LYNXNPEE2C1B8&w=1200] 3 [/url]

[url=https://s3.reutersmedia.net/resources/r/?m=02&d=20180313&t=2&i=1240504037&r=LYNXNPEE2C1B7&w=1200] 4 [/url]

[url=https://s3.reutersmedia.net/resources/r/?m=02&d=20180313&t=2&i=1240504036&r=LYNXNPEE2C1B6&w=1200] 5 [/url]

[url=https://s3.reutersmedia.net/resources/r/?m=02&d=20180313&t=2&i=1240504034&r=LYNXNPEE2C1B5&w=1200] 6 [/url]

[url=https://s2.reutersmedia.net/resources/r/?m=02&d=20180313&t=2&i=1240504033&r=LYNXNPEE2C1B4&w=1200] 7 [/url]

[url=https://s2.reutersmedia.net/resources/r/?m=02&d=20180313&t=2&i=1240504032&r=LYNXNPEE2C1B3&w=1200] 8 [/url]

Источник изображений.
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Реклама Агрессии.
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Dimitriy

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Добавлено: 14.03.2018 1:30  |  #141214
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Follow the arrow: Hidden designs in famous logos

Updated 13th March 2018

There is an arrow hidden in the FedEx logo. (If you've never noticed, go take a look, and prepare to be blown away.)

The clever use of the negative space between the last two letters has won the logo several awards and makes it one of the most effective ever created. Design guru Stephen Bayley included it in his list of the 20 designs that defined the modern world, calling it "one of the happiest accidents in the history of graphic design."

It was, in fact, an accident. "Farthest from our minds was the idea of an arrow," Lindon Leader, who designed the logo in 1994, said in an email interview. "But in an internal critique midway in the logo exploration, I was intrigued by a design that had very tightly spaced letters."

Leader and his team at Landor Associates, the consulting firm that was tasked with reinventing FedEx's brand identity, developed over 400 versions of the logo, before noticing that putting a capital "E" and a capital "X" together created the suggestion of an arrow.

"After a few days, it dawned on me that if a genuine arrow could be introduced into the letterforms, it could subtly suggest getting from point A to point B reliably, with speed and precision," said Leader.

The power of the arrow, Leader thinks, is simply that it is a hidden bonus, and not seeing doesn't reduce the impact of the logo itself. But how many people actually see it without being told where it is?

"The prevailing notion is -- I've heard -- that perhaps less than one in five people find the hidden arrow unaided. But I can't tell you how many people have told me how much fun they have asking others if they can spot something in the logo," Leader said.



More than an arrow

The same firm that designed the FedEx logo created another one that makes brilliant use of negative space, the NorthWest Airlines logo used from 1989 until 2003. (Northwest merged with Delta in 2008. The circle and the arrow create a compass pointing, aptly, to the northwest. But the arrow, together with the "N," also creates a "W" that has part of its left leg removed.

"The practice of hiding elements is common to all visual communications, not solely logos. It's as old as the practice of the design of logos itself, but it probably reached its peak in the 1970s, when supposedly witty visual and verbal analogies became central to graphic design practice -- the era of the big idea," Paul McNeil, a typographic designer and lecturer at the London College of Communication, said in an email. The principles of optical illusion that are used in these designs, he argues, are based on the psychology of vision and Gestalt theory, which explores the brain's ability to create whole forms from lines, shapes and curves.

Sometimes the hidden element blends so well into a logo design that they can only be seen if pointed out, such as the bear hidden in the Toblerone logo.

But is this an effective strategy for logo design? "On one hand, yes, because these logos seek to identify a branded product or service in very economical and immediate ways using humor to invoke a positive response," McNeil said. But today, he said, there is a trend towards plainer and more direct design, as evident from the logos of many major corporations such as Facebook and Google.

McNeil's favorite logo is Gianni Bortolotti's design for a defunct Italian company called ED -- Elettro Domestici ("electric appliances" in Italian). By simply using the letters "ED" and negative space, it elegantly forms the shape of an electrical plug.

"It is a model of constraint without any superfluous elements," McNeil said.

"Paul Rand's IBM logo is also quite remarkable -- its exchange of positive and negative forms is incredibly subtle and evocative. But I'd have to say that the ancient Yin Yang symbol will always surpass every other visual sign of this kind by far."

...


Widely recognized as one of the best ever designed, FedEx's logo is highly effective for a number of reasons, not just because of its hidden arrow, according to typography expert Paul McNeil: "The key functions of any logo are to identify, to attract and to inform in the most compact, immediate and memorable ways possible. The Fedex logo achieves this through a number of visual tactics, not least of which is the amendment of the name itself from the lugubrious, archaic and official-sounding Federal Express to the much more concise, simple, vernacular form of Fedex," he said in an email interview.


Before it was absorbed by Delta in 2008, Northwest Airlines used a logo designed by Landor Associates, the same studio that made the FedEx logo. The circle and the arrow create a compass pointing to the northwest; but the arrow, together with the "N," also creates a "W" that has part of its left leg removed.


The logo of German car maker BMW was long thought to represent a stylized aircraft propeller against a blue sky background, in a reference to BMW's historic past as a manufacturer of airplane engines. More recently, however, the company has clarified that the roundel actually represents the flag of Bavaria, the German federal state where the company originated. The association with planes was apparently born out of a single 1929 ad that featured the logo next to an actual propeller plane.


The current Amazon logo was introduced in 2000, replacing an older version that had a yellow downward curve underlining "amazon.com." The curve was flipped to resemble a smile, but also turned into an arrow that starts with the letter "A" and ends with a dimple under the "Z." A press release from the time clarifies that this is meant to emphasize that Amazon offers everything, from A to Z.


The Toblerone chocolate bar originates from the Swiss city of Bern, which sits not far from the famous Matterhorn mountain that is depicted in its logo. But if you look closely inside the mountain, you'll see the actual symbol of Bern: a bear.


The NFL's Atlanta Falcons have a stylized falcon as their logo, although you may have looked at it for years without noticing that it also doubles as the team's initial letter "F."


The classic Milwaukee Brewers logo, used from 1978 to 1993, was a delightful design: the team's initials are combined to create a baseball glove.


The logo of the George Washington Colonials NCAA team has a very cleverly hidden design in it: a stylized Washington Monument, in the middle of the "W."


In what is apparently a trope of Washington sports teams, the NHL's Washington Capitals have hidden the Capitol building in their logo, right under the eagle's head.


The logo for the Tour de France includes a cyclist. Can you see it? The body is the letter "R," while the "O" and the yellow sun make up the wheels.


The round part of the logo of South Korean electronics manufacturer LG is made up of the letters "L" and "G," but also resembles a winking human face. Interestingly, rotating it slightly to the right and interlocking the "L" and the "G" turns it into Pac-Man.


A good example of negative space use comes from tire manufacturer Continental: the "C" and the "O" look strangely close, until you realize they create the shape of a tire.


French supermarket chain Carrefour's logo is made of two diverging arrows ("carrefour" means crossroads in French) that also create a stylish "C" in the middle.


Ice cream chain Baskin-Robbins is known for having 31 original flavors ("One for every day of the month"), and they have long used the number 31 in their logo. The latest version cleverly hides the numbers in the letters "B" and "R."


Before switching to a new logo in 2017, Formula 1 racing held onto this one for 23 years. The letter "F" and the red speed marks on the right beautifully create the number "1" in the middle through negative space. Apparently this wasn't evident to most viewers, prompting the redesign.


Although its headquarters is in nearby San Jose, the logo of networking hardware company Cisco Systems is a homage to San Francisco, both in the name itself and in the design, which represents the Golden Gate Bridge.


Hardware computer company Sun Microsystems was founded in 1982 by Stanford graduate students. ("Sun" was an acronym for Stanford University Network.) The logo, which is technically a rotationally symmetric ambigram, was designed by Stanford professor emeritus Vaughan Pratt, and features four interleaved copies of the word "Sun," with the two coupled symbols readable as both the letter "S" and the letters "UN." Sun Microsystems no longer exists as a standalone company, as it was acquired by Oracle in 2010.


The Vaio line of computers has an interesting logo that is meant to represent both the analog and digital aspects of a computer. The letters "VA" form an analog wave, while the letters "IO" represent the "1" and "0 "of binary code.


The logo for defunct Italian appliances company Elettro Domestici ("electrical appliances" in Italian), designed by Gianni Bortolotti, is a great example of negative space use, as the letters "E" and D" naturally form the shape of an electrical plug.


The two "Ts" in the logo for Tostitos double as two people holding tortillas, ready to be dipped into the pot of salsa represented by the dot on the letter "I."


The most recent version of Starbucks' logo, introduced in 2011, is slightly asymmetrical. If you look closely, the nose outline on the right side goes deeper down than the left side. Although this is against the accepted wisdom that symmetry is beauty, it is intentional, as the designers felt that a slightly asymmetrical look would make the mermaid appear more human.


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Dimitriy

Dimitriy 

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Добавлено: 14.03.2018 12:36  |  #141221
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...
That is, except for a moment early in the film in which Rian Johnson, speaking with someone candidly during a production meeting, explains an online effort by Russian Bots to influence the direction of the film. By now, we’re all aware of Russian Bots online and their many political goals, but it comes as a surprise to learn of their efforts around Star Wars. “It’s amazing,” Johnson explains. “There’s a coordinated effort by these Russian accounts. Hundreds of them.”

What did these highly coordinated Russian Twitter accounts want from the director of the new Star Wars film? To not kill General Hux, says Johnson. Coordinating around the hashtag #HuxLive, Russian accounts flooded Johnson’s mentions early in the production to ensure that their favorite oppressor made it through the new trilogy. Why the Russians bots love Hux is clear now — they are way into authoritarian regimes — but at the time, it appears to have been perplexing for Johnson and his collaborators on The Last Jedi.

It’s one of many interesting insights into the production present in the documentary, which flashes back and forth between the craftsmanship of the film and the relationship between its director and star, weaving together a fascinating look at how such a massive movie came together. To its credit, The Director and the Jedi gives the audience exactly what it wants: some conflict, a level of intimacy with its filmmaker, and some deeper analysis about some of the film’s more controversial story choices. In short, it’s a must see whether you loved The Last Jedi or you hated The Last Jedi or you just want to see the authoritarian live.
...

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Добавлено: 15.03.2018 11:50  |  #141230
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Источник изображения.

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"По предварительной информации, найдены 172 слитка весом около 3,4 тонны. Груз рассыпался по взлетно-посадочной полосе (аэропорта Якутск) из-за того, что неправильно был зафиксирован груз. Выпала часть золота, всего там находилось около 9 тонн",
....

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Dimitriy 

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Добавлено: 15.03.2018 12:10  |  #141231
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Tech companies, stop marketing my period to me in millennial pink
...
My period is a dark, viscous, murderous red. Yet tech companies keep selling me products to control it, all cast in that mellow-cool shade of my generation: millennial pink.

I'm frequently served ads for period tracker apps and other forms of reproductive health monitoring and pregnancy management on social media. And I've noticed among the subtly cute icons, the minimalist san-serif fonts, and clean lines, a beige-pink palette that looks nothing like what comes out of me once a month.

Tech companies: Please stop marketing my vagina to me in a color that reeks of stale marketing meetings, approachability, and tranquility. I'm not afraid of my period, and your app can't tame it.

...

"The main reason designers and marketers of women’s health product would want to avoid the color red is because of its association with blood," Pressman said. "Red can also signify danger, evil and anger, probably not the feelings one wants to engender when trying to promote health."

But red's exclusion in place of the much friendlier pink is a bit ironic, and more than a little problematic.

If pink signifies restrained girliness and order, the prospect of a period tracker app, especially one branded in pink, belies a misunderstanding of periods.

Now, I do not love my period. It is mostly just an inconvenient fact of life. But during my period, I'm nicer to myself, without feelings of guilt and debilitation. That's because periods help women understand ourselves; they don't work against us (although it may feel that way sometimes). So an app, colored to convey a sense of control, that purports to master one of the powerful biological markers of being a woman, misses the role that periods actually play in women's lives.

Plus, using a color associated with "youthfulness" to market a product that monetizes the period — the traditional marker of the end of childhood and the beginning of sexual maturity — denies, shushes even, the full-fledged womanhood that a period represents.

Both through apps and their marketing, the tech industry's approach to women's health is to turn an internal rhythm into a digital record, to transform a bright and messy reality into a clean and muted one. Millennial pink represents more than just an aesthetic choice: It's prudish, and infantilizing.

Period trackers may be helpful to some women. But to the companies making and marketing these apps, please, don't elide this aspect of womanhood by painting it with a trendy, approachable color that turns femininity into ironic girlishness, a period of bodily and emotional rawness into tempered calm. You might be afraid of our periods. But we're not.

Let it flow.


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Dimitriy 

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Добавлено: 15.03.2018 12:34  |  #141232
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Опубликовано: 14 мар. 2018 г.
Источник видео.

Цитата:

Опубликовано: 9 июл. 2017 г.
Источник видео.

Реклама Агрессии.
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Принято считать, что запуск программы лояльности — долгий и затратный процесс. Для крупного бизнеса это действительно так: нужно закупить сканеры, изготовить пластиковые карты, установить программное обеспечение на сервера, обучить кассиров, системных администраторов и аналитиков.
Сервисам контекстной рекламы хотят запретить отслеживать запросы в...Сервисам контекстной рекламы хотят запретить отслеживать запросы в...
Госдума может рассмотреть возможностьзапрета для сервисов контекстной рекламы и агрегаторов новостей отслеживать пользовательские запросы в интернете. С таким предложением выступил зампредседателя Комитета Госдумы по информполитике Андрей Свинцов.

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26.09.2018 - 11:08
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