Pankaj Ghemawat
Strategy and the Business Landscape
Издательство: Prentice Hall, 2010 г.
978-0-13-601555-0
Книгопечатная продукция
Объем: 190 стр.
The third edition of Strategy and the Business Landscape has been thoroughly updated as well as expanded to include a new chapter on global strategy that is based on my last ten years of work on that topic. Most of the chapters have also been revised to include brief discussions of how economic downturns affect strategy. But this edition's similarities with the earlier ones greatly outweigh the differences. In particular, it continues to emphasize rigor, relevance and readability.
In terms of rigor, Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused perspective that is consistent with recent work on value addition and appropriation. In addition to deriving some rigor from such microfoundations, this perspective helps tie together the discussions in the different chapters.
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