Hans Muhlbacher, Helmuth Leihs and Lee Dahringer
International Marketing: A Global Perspective
Издательство: Thomson Learning, 2006 г.
1844801322
Книгопечатная продукция
Объем: 738 стр.
In the age of globalism, international marketers need to adopt a global perspective if they are to compete successfully. "International Marketing: A Global Perspective" starts from the premise that any firm - regardless of size - can compete globally. The challenge for today`s manager is to identify and seize the opportunities most appropriate to their company. "International Marketing: A Global Perspective" examines the main issues facing companies that want to compete successfully in the global marketplace.
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