Книги по рекламе, маркетингу, PR и дизайну


The Automatic Customer

John Warrillow

The Automatic Customer

9780241185018
Книгопечатная продукция
Объем: 224 стр.

In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribers. The lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret - no matter what industry you`re in - is finding and keeping automatic customers. These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business. Subscription is the key to increasing cash flow, igniting growth and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, The Automatic Customer will be your secret weapon. "Read, apply and watch your bank deposits grow every month` Chris Guillebeau, bestselling author of The $100 Startup `If you have a business, or are thinking about starting one, this book will be the best investment you`ve ever made." (Bo Burlingham, editor-at-large of Inc. and author of Small Giants and Finish Big). John Warrillow, the author of Built to Sell, is the founder of The Value Builder System[trademark] where advisors help company owners increase the value of their business. Previously, he founded Warrillow & Co., a subscription-based research business dedicated to helping Fortune 500 companies market to small business owners. A sought-after speaker and popular Inc.com columnist, he lives in Toronto.

Посмотрите также...

Careers Advice for Ambitious Woman

Careers Advice for Ambitious Woman

It`s all about who you know and what you know. You can`t have it all, but you have to do it all. Saying `no` is the single most important life skill for women....

The Personal MBA

The Personal MBA

This bestselling book gives you everything you need to transform your business and your career. An MBA at a top business school is an enormous investment in time and cash. And if you don`t want to work for a consulting firm or an investment ......

One Click: Jeff Bezos and the Rise of Amazon.com

One Click: Jeff Bezos and the Rise of Amazon.com

Why has amazon been so successful? How did it reinvent an entire industry? What will it do next? Amazon`s business model is deceptively simple: make online shopping so easy that customers won`t think twice. As that button on every page says: ......

Built to Sell: Creating a Business That Can Thrive Without You

Built to Sell: Creating a Business That Can Thrive Without You

Run your company. Don’t let it run you. Most business owners started their company because they wanted more freedom-to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor. ......

The Rare Find

The Rare Find

Anyone who recruits people faces the same challenge, whether they work for a giant company or a start-up, a Hollywood studio or a hospital. We all wonder how to tell the outstanding prospects from the ones who look great on paper but then fail ......

Every Nation for Itself: Winners and Losers in a G-Zero World

Every Nation for Itself: Winners and Losers in a G-Zero World

A world order in which no single country or durable alliance of countries can meet the challenges of global leadership. What happens when the G20 doesn`t work and the G7 is history. If the worst threatened - a rogue nuclear state with a ......

Insanely Simple: The Obsession That Drives Apple's Success

Insanely Simple: The Obsession That Drives Apple's Success

Steve Jobs proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers. Insanely Simple is an insider`s view of Jobs`s world. It reveals the ......

Lunch with the FT: 52 Classic Interviews

Lunch with the FT: 52 Classic Interviews

From the very first mouthful, "Lunch with the FT" was destined to become a permanent fixture in the "Financial Times". The formula was deceptively simple: a conversation-cum-interview over an agreeable lunch. Good food was essential, preferably ......

The Growth Map

The Growth Map

In 2001, Jim O`Neill predicted the fastest growing economies of the past decade. Now he`s back to explore the new growth markets we should all be watching closely today. It`s been ten years since Jim O`Neill conceived of the BRIC acronym. He ......

Change

Change

Change by Richard Gerver will give you all you need to understand change, to adapt to change, and to inspire others to do the same. "To be successful, you have to be able to adapt to change". (Sir Alex Ferguson). The pace of change is greater ......

The Age of Oversupply: Overcoming the Greatest Challenge to the Global Economy

The Age of Oversupply: Overcoming the Greatest Challenge to the Global Economy

The invisible hand of capitalism is broken. Economic and political forces are preventing markets from correcting themselves, and we`re now living in an unprecedented age of oversupply. Governments and central banks across the developed world ......

What the Most Successful People Do Before Breakfast

What the Most Successful People Do Before Breakfast

Laura Vanderkam has combined her three popular mini e-books into one comprehensive guide, with a new introduction. It will help readers build habits that lead to happier, more productive lives, despite the pressures of their busy schedules. ......

The Frackers

The Frackers

Everyone knew it was crazy to try to extract oil and natural gas buried in shale rock deep below the ground. Everyone, that is, except a few reckless wildcatters - who risked their careers to prove the world wrong. Things looked grim for ......

Competition Policy and Patent Law under Uncertainty: Regulating Innovation

Competition Policy and Patent Law under Uncertainty: Regulating Innovation

The regulation of innovation and the optimal design of legal institutions in an environment of uncertainty are two of the most important policy challenges of the twenty-first century. Innovation is critical to economic growth. Regulatory design ......

Big Bang Disruption: Business Survival in the Age of Constant Innovation

Big Bang Disruption: Business Survival in the Age of Constant Innovation

It used to take years for new products and services to dethrone industry leaders. Now any business can be instantly devastated by something better and cheaper. How can you protect yourself, and harness the power of Big Bang Disruption? Take ......

Superteams: How to Take Your Team to the Top

Superteams: How to Take Your Team to the Top

In SUPERTEAMS, Khoi Tu reveals the secrets to taking your team to the top. When Disney shutdown production on Toy Story, how did Pixar save it? What turned sworn rivals into a winning Ryder Cup team? Why is the Stones` longevity down to Mick and ......

Leaders Eat Last

Leaders Eat Last

Leaders are the ones who run headfirst info the unknown. They rush toward the danger. They put their own interests aside to protect us or to pull us info the future. Learders would sooner sacrifice what is ours. And they would never ......

Free! Love Your Work, Love Your Life

Free! Love Your Work, Love Your Life

Chris Barez-Brown, author of Shine, brings us a new book which inspires you to set your own rules at work, and make your job work for you. `Life and work are intrinsically linked. They are not separate; they are one. If we want to live an ......

Get Shit Done

Get Shit Done

Get Shit Done. Less Meetings, More Doing. Passion Never Fails. These mantras have bred the likes of Twitter and Instagram. Now the essence of the startup world has been captured in book form. There`s rocket-fuelled insight from the pioneers of ......

Hooked: How to Build Habit-Forming Products

Hooked: How to Build Habit-Forming Products

In Hooked, Nir Eyal reveals how successful companies create products people can`t put down - and how you can too....

Jony Ive: The Genius Behind Apple`s Greatest Products

Jony Ive: The Genius Behind Apple`s Greatest Products

An intimate look at the legendary British designer behind Apple`s most iconic products - including the Apple Watch. With the death of Steve Jobs in 2011, Jony Ive has become the most important person at Apple. Some would argue he always was. ......

All Marketers Are Liars

All Marketers Are Liars

We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that`s virtually the same car. We believe that $125 sneakers make our feet feel better-and look cooler-than a $25 brand. And believing it makes it true. As Seth Godin ......

Why You? 101 Interview Questions You`ll Never Fear Again

Why You? 101 Interview Questions You`ll Never Fear Again

Learn the secrets to excelling at interview, direct from top interviewers and recruiters, in Why You? by James Reed, chairman of recruitment specialists REED. You can`t prepare an answer for every interview question. So, of the thousands of ......

Jony Ive

Jony Ive

In 1997, Steve Jobs discovered a scruffy British designer toiling away at Apple`s headquarters, surrounded by hundreds of sketches and prototypes. Jony Ive`s collaboration with Jobs would produce some of the world`s most iconic technology ......

The Art of the Start 2.0

The Art of the Start 2.0

Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 is Guy Kawasaki`s classic bestselling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect ......

Thanks for the Feedback

Thanks for the Feedback

The authors of the classic Difficult Conversations teach you how to take criticism productively in Thanks for the Feedback. We get feedback every day of our lives, from friends and family, colleagues, customers, and bosses, teachers, doctors, ......

Mob Rules: What the Mafia Can Teach the Legitimate Businessman

Mob Rules: What the Mafia Can Teach the Legitimate Businessman

The Mob is notorious for its cruel and immoral practices, but its most successful bosses have always been extremely smart businessmen. Now, former Gambino associate Louis Ferrante reveals the Mafia`s surprisingly effective management techniques ......

Do Less, Get More: How to Work Smart & Live Life Your Way

Do Less, Get More: How to Work Smart & Live Life Your Way

Is your life how you imagined it would be, or is the reality more stressful than you planned? Do you put yourself under too much pressure to succeed? Are you struggling to find time for the things, and people, you love? It doesn`t have to be ......

#Girlboss

#Girlboss

In the New York Times bestseller that the Washington Post called "Lean In for misfits," Sophia Amoruso shares how she went from dumpster diving to founding one of the fastest- growing retailers in the world. Sophia Amoruso spent her teens ......

Traction: How Any Startup Can Achieve Explosive Customer Growth

Traction: How Any Startup Can Achieve Explosive Customer Growth

Most startups don`t fail because they can`t build a product. Most startups fail because they can`t get traction. Building a successful company is hard. Smart entrepreneurs know that the key to success isn`t the originality of your offering, the ......

Illuminate

Illuminate

With these words, Apple Inc., and its leader, Steve Jobs, catalyzed a movement. Whenever Jobs took the stage to talk about new Apple products, the whole world seemed to stop and listen. That`s because Jobs was offering a vision of the future. He ......

You Only Have To Be Right Once

You Only Have To Be Right Once

Silicon Valley`s newest billionaires represent a unique and unconventional breed of entrepreneur: young, bold and taking the world by storm with their extreme speed, insatiable hunger and progressive leadership. They turn just one brilliant ......

Рассылка

Подписка на рассылку

E-mail:
 

Также нашу рассылку вы можете получать через

E-mail:  
Существует проблема с этим блоком.

на правах рекламы

Есть мнение ...

Антитренды наружной рекламыАнтитренды наружной рекламы
Антитрендами наружной рекламы в текущем году стали прямолинейность и чрезмерная перегруженность сообщений. Наружная реклама продолжает показывать рост: число рекламных конструкций за последний год увеличилось более чем на 2 тысячи.
Мария Бар-Бирюкова, Sellty: продажи на маркетплейсах не заменят...Мария Бар-Бирюкова, Sellty: продажи на маркетплейсах не заменят...
В компании Sellty спрогнозировали развитие рынка электронной коммерции в сегменте СМБ на ближайший год. По оценке основателя Sellty Марии Бар-Бирюковой, число собственных интернет-магазинов среднего, малого и микробизнеса продолжит расти и увеличится минимум на 40% до конца 2025 года. Компании будут и дальше развиваться на маркетплейсах, но станут чаще комбинировать несколько каналов продаж. 
Более двух третей представителей сферы рекламы, маркетинга и PR...Более двух третей представителей сферы рекламы, маркетинга и PR...
10 сентября – Всемирный день психического здоровья. Специально к этой дате компания HINT опросила коллег в сфере маркетинга, рекламы и пиара, чтобы понять, как представители этих профессий могут помочь себе и другим поддержать в норме психическое здоровье.
День знаний для маркетологовДень знаний для маркетологов
Как не ошибиться с выбором формата обучения и предстать перед будущим работодателем успешным специалистом. Директор по маркетингу ведущего IT-холдинга Fplus Ирина Васильева рассказала, на что теперь смотрят работодатели при приеме на работу, как нестандартно можно развиваться в профессии и стоит ли действующим маркетологам обучаться на онлайн-курсах.
Почему покупатели бросают корзины в интернет-магазинах - исследованиеПочему покупатели бросают корзины в интернет-магазинах - исследование
Эксперты ЮKassa (сервис для приёма онлайн- и офлайн-платежей финтех-компании ЮMoney) и RetailCRM (решение для управления заказами и клиентскими данными) провели исследование* и выяснили, почему пользователи не завершают покупки в интернет-магазинах. По данным опроса, две трети респондентов хотя бы раз оставляли заказы незавершёнными, чаще всего это электроника и бытовая техника, одежда и товары для ремонта. Вернуться к брошенным корзинам многих мотивируют скидки, кэшбэк и промокоды.

Книги по дизайну

Загрузка ...

Репортажи

Дизайн под грифом "секретно"Дизайн под грифом "секретно"
На чем раньше ездили первые лица страны? Эскизы, редкие фотографии и прототипы уникальных машин.
"Наша индустрия – самодостаточна": ГПМ Радио на конференции..."Наша индустрия – самодостаточна": ГПМ Радио на конференции...
Чего не хватает радио, чтобы увеличить свою долю на рекламном рынке? Аудиопиратство: угроза или возможности для отрасли? Каковы первые результаты общероссийской кампании по продвижению индустриального радиоплеера? Эти и другие вопросы были рассмотрены на конференции «Радио в глобальной медиаконкуренции», спикерами и участниками которой стали эксперты ГПМ Радио.
Форум "Матрица рекламы" о технологиях работы в период...Форум "Матрица рекламы" о технологиях работы в период...
Деловая программа 28-й международной специализированной выставки технологий и услуг для производителей и заказчиков рекламы «Реклама-2021» открылась десятым юбилейным форумом «Матрица рекламы». Его организовали КВК «Империя» и «Экспоцентр».
В ЦДХ прошел День социальной рекламыВ ЦДХ прошел День социальной рекламы (3)
28 марта в Центральном доме художника состоялась 25-ая выставка маркетинговых коммуникаций «Дизайн и реклама NEXT». Одним из самых ярких её событий стал День социальной рекламы, который организовала Ассоциация директоров по коммуникациям и корпоративным медиа России (АКМР) совместно с АНО «Лаборатория социальной рекламы» и оргкомитетом LIME.
Форум "Матрица рекламы": к рекламе в интернете особое...Форум "Матрица рекламы": к рекламе в интернете особое... (2)
На VII Международном форуме «Матрица рекламы», прошедшем в ЦВК «Экспоцентр» в рамках международной выставки  «Реклама-2018», большой интерес у профессиональной аудитории вызвала VI Конференция «Интернет-реклама».

Форум

на правах рекламы

13.12.2024 - 18:06
RSS-каналы Advertology.RuRSS    Читать Advertology.Ru ВКонтактеВКонтакте    Читать Advertology.Ru на Twittertwitter   
Advertology.Ru - все о рекламе, маркетинге и PR
реклама

Вход | Регистрация