Ken Auletta
Googled: The End of the World as We Know It
Издательство: Virgin Books, 2010 г.
978-0-7535-2243-1
Книгопечатная продукция
Объем: 432 стр.
GOOGLED is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. He conducted over 150 interviews at Google with the company`s founders and executives and also interviewed those in the media who are struggling to keep their heads above water. Crucially, GOOGLED is not just a history or reportage: it`s forward-looking. Auletta reveals how the media industry is being disrupted and redefined and shows how and why the worlds of `new` and `old` media often communicate as if residents of different planets. GOOGLED is already being hailed as the definitive work on Google and is a crucial roadmap to how media business may be done in the future.
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