Richard L. Brandt
One Click: Jeff Bezos and the Rise of Amazon. com
Издательство: Portfolio Penguin, 2011 г.
978-0-670-92067-9
Книгопечатная продукция
Объем: 224 стр.
Why has amazon been so successful? How did it reinvent an entire industry? What will it do next?
Amazon`s business model is deceptively simple: make online shopping so easy that customers won`t think twice. As that button on every page says: `Buy now with one click`.
Amazon is a case study in how to reinvent an entire industry - one that anyone in business ignores at their peril. Richard Brandt`s One Click uncovers the secret behind the company`s triumph, much of which hinges on Jeff Bezos, its founder and CEO. In this fascinating book, he explains how Bezos`s unique character and ruthless business sense have driven Amazon relentlessly forward.
Through interviews with Amazon employees and competitors, One Click charts Bezos`s rise from computer nerd to world-changing entrepreneur, and reveals how he makes decisions - and where he will take Amazon from here.
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