Glen L. Urban, John R. Hauser
Design and Marketing Of New Products
Издательство: Prentice Hall, 1993 г.
0-13-201567-6
Книгопечатная продукция
Объем: 732 стр.
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.
Посмотрите также...
Building a Career Development Program: Nine Steps for Effective Implementation
A practical step-by-step guidebook, "Building a Career Development Program" provides executives and human resource development professionals with a clear, effective model of organization career management and the tools for starting a career ......
Managing Business Interfaces. Marketing, Engineering, and Manufacturing Perspectives
Integration is an important and practical matter in today`s globalized commerce. This has led companies and organizations to place increasing emphasis on creating a seamless workflow environment from one business function to another. The ......
1000 способов шрифтового дизайна
Способность дизайнера грамотно работать со шрифтами - это высший пилотаж. Возможность искусно обращаться со шрифтом говорит о глубоком понимании всех сложностей типографики, а также об остром глазе, способном заметить едва различимые детали. В ......
Managing Business Interfaces. Marketing and Engineering Issues in the Supply Chain and Internet Domains
Book Description Integration is an important and practical matter in today`s globalized commerce. This has led companies and organizations to place increasing emphasis on creating a seamless workflow environment from one business function to ......
Власть дизайна. Ключ к сердцу потребителя
Перед вами книга о практическом применении дизайна в контексте успешного бизнеса и современной потребительской культуры. Идеи предлагаются читателям не для пассивного восприятия, а для критического осмысления. Здесь дизайн рассматривается как ......
The PDMA Handbook of New Product Development
The completely revised and updated "bible"of new product development: "The PDMA Handbook of New Product Development", Second Edition. "The PDMA Handbook of New Product Development", Second Edition provides a comprehensive, updated picture of ......
The Car Design Yearbook 7: The Definitive Annual Guide to All New Concept and Production Cars Worldwide
This brand new title in the definitive "Car Design Yearbook" series features all the new cars launched worldwide from April 2007 to March 2008. Also included are profiles of the industry`s leading designers, a full technical glossary and a list ......
Contemporary Italian Product Design / Prodotto industriale italiano contemporaneo
L'Archivolto is proud to introduce this latest publication which features cutting-edge industrial design works from gathered from Italy. The book is divided into five primary sub-divided sections featuring designs for the work environment, ......
Все из ничего. Как получить максимум, вложив минимум
Умная и увлекательная книга о том, как вести бизнес при ограниченных ресурсах, а то и совсем без них. Если компания не может (или не хочет) сорить деньгами и даже если денег нет вообще, можно успешно конкурировать на рынке. Эта книга расскажет, ......
Within Spas
The spas of today are fuelled by a holistic awareness that is rapidly becoming a given in today`s fast-paced society. As more people are getting in touch with their inner well-being, spas are the top choice destination for those after a balanced ......
Design as Art
How do we see the world around us? The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. Bruno Munari was among the most inspirational designers of all ......
Thinking. Objects. Contemporary Approaches to Product Design
Product designers have gone from being the packagers of engineering to developing a holistic understanding of objects. They have acquired human-centred perspectives, embraced semiotics and cognitive science, and warned us of the potential ......
Print and Production Finishes for Promotional Items
Practical explanations of the key production methods. Print and Production Finishes for Promotional Items, the third title in this series, explores the creation of promotional items from a production and manufacturing point of view. With ......
Sewing Techniques: An Introduction to Construction Skills Within the Design Process
Sewing techniques are sometimes overlooked in the design process but acquiring these skills can be transformational. The ability to turn a two-dimensional design into its three-dimensional realization comes from having mastered basic sewing ......
Product Placement. Технологии скрытой рекламы
Первая книга по технологии product placement от российского автора. Ориентирована на современную практику, содержит многочисленные отечественные и зарубежные примеры. Вы будете удивлены широтой этого издания, которое рассказывает об эволюции PP, ......