Книги по рекламе, маркетингу, PR и дизайну


Trump: The Art of the Deal

Donald J. Trump with Tony Schwartz

Trump: The Art of the Deal

Издательство: Ballantine Books, 2015 г.
978-0-399-59449-6
Книгопечатная продукция
Объем: 400 стр.

Presumptive Republican presidential nominee Donald J.Trump lays out his professional and personal worldview in this classic work - a firsthand account of the rise of America’s foremost deal-maker.
Here is Trump in action - how he runs his organization and how he runs his life - as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking. But even a maverick plays by rules, and Trump has formulated time-tested guidelines for success. He isolates the common elements in his greatest accomplishments; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks - really talks - about how he does it. "Trump: The Art of the Deal" is an unguarded look at the mind of a brilliant entrepreneur - the ultimate read for anyone interested in the man behind the spotlight.

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